We’ve it, you’ve seen it, and a whole lot of the online space seems to be full of it… and that’s people talking about viral strategies and hitting huge income months, but behind closed doors? Everything isn’t always as it appears.

In today’s episode of Unfiltered, we’re talking about the myth of overnight success, why chasing huge money goals can bite you in the ass, some of the BS we’ve noticed when it comes to income transparency, and the things we actually focus on and prioritize to build our own businesses sustainably.

It’s a doozy of a discussion so buckle up and let’s dive in.

Highlights:

• 2:11—17:29: Why going viral isn’t a metric to aim for and how it gets used as a scam strategy
• 17:29—24:17: The myth of overnight success and why it’s important to create your own definition of success
• 24:17—28:00: How to take a step back and pay attention to who you’re comparing yourself to
• 28:00—34:31: The danger of popular traps that flash big numbers (like 20k days, 100k months, etc.)
• 34:31—42:52: A summary of all the things we pay attention to to build our businesses sustainably

We’d love to connect with you! You can join our broadcast channel and connect with us on Instagram: Han @hannahreed.co, Fran @thepassionscollective, and Alethea @copywithspice. And if you have thoughts, feedback, questions, etc. that you want to share with us, pop over to the bottom of this page on Alethea’s website!