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Sitting down for an hour with a former Amazon Product Manager turned independent seller growth partner! (He manages millions in sales every year)

By popular demand... introducing Grant's "Invent With Me" Patreon.
-You may want to join if...
1. You have an invention idea but don't know where to go from here...
2. You need access to engineers, lawyers, inventors or manufacturers.
3. You need inspiration and weekly tips to bring your invention to the market and start making 7-figures from your idea.
https://patreon.com/InventWithMe?utm_...

Unique and Differentiated Products:

The speakers emphasize the importance of inventing or offering unique products, even if they are not patented. The advantage lies in creating something that stands out in the market, which can help sellers dominate a niche for a limited time before competitors catch up.
Products that are in highly regulated markets (e.g., medical devices) or require certain certifications can also give sellers an edge, as it’s harder for non-certified manufacturers to enter those spaces.
Regulated Markets and Certification:

An example is provided where the speaker discusses a breathing device used in hospitals after surgery. Since hospitals demand certified, regulated equipment, it’s difficult for unregulated manufacturers, especially those from China, to penetrate this market. This provides U.S. sellers with a competitive advantage.
Products that meet stringent regulatory standards can be protected from competition, particularly in industries like healthcare and food.
Branding and Selling to the Audience:

The conversation transitions into the importance of branding and speaking to the audience. Chinese sellers, while efficient in manufacturing, often lack the nuanced understanding of how to market products to Western consumers. This gap in cultural and communication styles provides opportunities for Western sellers to better connect with their audience through effective branding and customer communication.
The speaker gives examples of how branding helped a Spanish company compete with Chinese sellers in Europe and eventually become one of the largest brands in the U.S. by simply adapting their marketing to resonate with local audiences.
Amazon Selling Tactics:
Listing Optimization:

When creating a product listing on Amazon, it is crucial to focus on the title and the main image. These are the first things customers see, and they drive the click-through rate.
There are ways to work around Amazon’s strict guidelines for images, such as creatively using packaging or additional product features in the image without violating the rules.

The Invent With Me Podcast, where each week we help aspiring inventors and product creators to turn their innovative ideas into reality. Join us on youtube to have the ultimate show experience! www.youtube.com/@inventwithme