It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell.

Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business?

The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realize because they’re good at relationship building.

That’s why I’m thrilled to bring back my guest from Episode 41, Piper Klemm from The Plaid Horse, the premier horse show magazine in the hunter/jumper community.

In this conversation with Piper, you’ll discover some of the sales-boosting strategies she’s learned over the years from publishing a successful magazine plus buying and selling hunter/jumpers.

Plus, learn how sales in the equestrian industry are built on trust, relationships, and long-term connections rather than quick transactions. Isn’t that a relief?!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/168

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins