Afraid of spamming your email list? It’s the number one reason I hear horse business owners say they don’t send emails.

And, it is smart marketing to be aware of your audience’s needs and not send too many emails. But, it’s not smart marketing to never send an email.

So, as a growth-oriented equestrian entrepreneur, you’re going to send emails, right? The question becomes, who are you sending them to?

Have you spent time building an email list of qualified leads?

If not, it is never too late. And that’s what you’ll learn to do in this episode!

Follow these 3 steps and learn from real-life horse businesses as you build your email list with qualified leads.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/156

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

You want to grow your horse business, so that means you should be talking to more people in your marketing, right?

Yes, but ... talking to more of the “right” people is the key.

If you’re here, it’s likely because you know your marketing could be more effective. You’re either not getting leads or subscribers or clients and customers, or you’re getting them but they aren’t the people you love working with or are best-suited to help. Therefore, they don’t stick around—or they do, but it’s not a great experience for either of you.

The reality is that you’re not for everyone—and, that's okay. This is why your marketing will be most effective when you make the decision to niche down so you can market to your best-fit audience.

In this episode, you’ll discover why niching down is a non-negotiable for your horse business. Plus, you’ll learn 3 benefits of niching down in your equestrian marketing.

Show Notes (AKA “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/155

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

On many levels, competition can be a great thing. It can push us to give our absolute all, think creatively, and not give up.

But, sometimes there can be a downside to that competitive nature that’s gotten you where you are.

I’m talking about relationships with your fellow business owners.

If you view everyone as your competition then you’re short-changing yourself – you could receive so much and give so much from collaborating.

That’s why Jamie Samples with Yellow Barn Media is joining me on this episode to share some practical ways she has learned to embrace collaboration over competition in the equine industry.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/154

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing)