It might not be your favorite, but to build a sustainable equine business, you need to learn how to sell.

Without sales, where’s your income? Without income, where’s your profit? And, without profit, where’s your business?

The good news is that sales, when done well, doesn’t have to feel salesy. And, most people are better at sales than they realize because they’re good at relationship building.

That’s why I’m thrilled to bring back my guest from Episode 41, Piper Klemm from The Plaid Horse, the premier horse show magazine in the hunter/jumper community.

In this conversation with Piper, you’ll discover some of the sales-boosting strategies she’s learned over the years from publishing a successful magazine plus buying and selling hunter/jumpers.

Plus, learn how sales in the equestrian industry are built on trust, relationships, and long-term connections rather than quick transactions. Isn’t that a relief?!

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/168

🆓 FREE 4 Steps to Successfully Market Your Horse Business (Even If You Get Horses More Than Marketing) → Stormlily.com/success

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Oftentimes, in the marketing process, horse business owners will jump right to the sale.

From in-person conversations at events and expos to social media posts, ads, and more, the big question becomes, why aren’t people buying?

That’s what marketing is, right? Getting sales?

Yes, and so much more. The purchase is just one piece of the larger puzzle for your customers.

If you want to build a sustainable equine business, you must remember there’s an entire journey customers will go through as they work with you.

In this episode, you’ll learn:
🔹 Difference between a customer journey & buyer journey
🔹 3 phases of every customer journey
🔹 3 tips for creating an unforgettable customer journey
🔹 3 steps to craft an unforgettable customer journey for your horse business

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/167

🆓 FREE Customer Journey Worksheet → Stormlily.com/journey

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins

Should YouTube be part of the growth strategy for your horse business? If you’re purely looking at numbers, then it’s overwhelming yes — with more than 2.5 billion active monthly users, it’s the second-largest search platform in the world.

But, where do you start? This podcast episode!

With more than 200,000 YouTube subscribers at the time of this episode, Ryan Rose (Ryan Rose Horsemanship) has learned a lot about horse businesses and YouTube through the years.

In this episode, Ryan is generously sharing practical and strategic tips to help you grow your horse business using YouTube. From the nuts and bolts of choosing titles to the amount of time you should expect to invest. Because he would love to see more horse businesses flourishing on YouTube, Ryan openly shared all the things you need to know.

Show Notes (also known as “Where to read a quick summary of what we talked about here and get links I mentioned.”) are over at Stormlily.com/166

🆓 FREE Freebie Creation Guide for Equestrian Entrepreneurs → Stormlily.com/freebie

🐴 Take the Reins 1:1 Coaching → Stormlily.com/reins