In this episode, Sam and Neil share strategies to help scale your law firm, focusing on personal injury cases.

They cover boosting client acquisition, optimizing your online presence, and implementing automated systems with practical, low-cost methods you can start using right away.

This episode offers a clear, actionable roadmap for sustainable growth.

Key Takeaways from Sam and Neil:

1. Stage 1: Get a Minimum of 100+ Google Reviews for Credibility and Trust (Ideally 250+)

Set up an automated system to collect at least 100 Google reviews, boosting credibility and local rankings.

With over 600 clients in the past year, this can generate 300+ reviews, giving the firm a competitive edge and building trust.

2. Stage 2: Optimize Google My Business (GMB) for Maximum Local Visibility

Optimize the law firm’s GMB with professional photos, accurate info, and regular posts for better local visibility.

Adding an authentic video and using SEO keywords will enhance engagement and improve rankings.

3. Stage 3: Setup Call Tracking and Integrate with Your Intake Team

Implement call tracking with dedicated numbers for each ad source to measure performance.

Integrating this with the intake team improves lead management, conversion rates, and insights into call handling.

4. Stage 4: Launch and Scale Google Local Services Ads (LSA) for Personal Injury Clients

Sam will help launch LSA campaigns to generate high-quality personal injury leads, using Google reviews to build trust.

LSA offers a fixed budget per call, making lead acquisition efficient and scalable.

5. Stage 5: Scale LSA to $250k and Beyond

With Sam’s guidance, start with a $30-50k ad spend and scale LSA to $250k monthly, aiming for $400k.

Sam focuses on strategic growth, while the firm ensures smooth execution for consistent high-value leads.

6. Stage 6: Expand to TikTok and Meta Ads for New Client Acquisition Opportunities

Once LSA is optimized, Sam will help expand into TikTok and Meta ads for new client channels.

These platforms reach broader audiences, and ongoing optimization keeps ads effective as the firm scales.

"The more information you can get as to where your calls are coming from, the more value you’re going to obtain." — Neil Tyra

"The more active you are, the more things you create, the more it shows the algorithm that this is a person people should probably pay attention to." — Sam Mollaei

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