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Being a Master SEO Kate Barlow is a Master SEO. She has had a career spanning 25+ years in digital marketing. Kate is currently the Head of Digital at The CFO Centre. Summary of the Podcast Introductions and Banter The meeting begins with casual conversation and introductions among the three participants. They discuss topics like punctuality, exercise routines, and the global nature of their work. Kate's Background and Role Kate Barlow introduces herself, explaining that she is the Head of Digital at the CFO Centre. CFO Centre is a global network that places fractional CFOs with businesses. She discusses the multilingual nature of the CFO Centre's websites and her role in improving their digital presence and communication with prospects. Comparing Fractional CFO Models Kevin Appleby, COO of GrowCFO, discusses how his organisation's focus on educating and training aspiring CFOs complements the CFO Center's model of placing experienced fractional CFOs. They explore the differences between the "inward" accounting-focused CFO role and the more "outward" strategic CFO role. The Evolving Role of SEO Kate shares her extensive experience and expertise in SEO. She explains how the discipline is evolving to focus more on high-quality, user-centric content rather than technical "tricks". Kate discusses the potential impact of AI on search engine optimisation and the role of the SEO professional in the future. Recap and Closing The participants wrap up the discussion, with Graham and Kevin expressing their appreciation for Kate's insights and inviting her to potentially appear on other podcasts. Kate provides a positive testimonial about her experience on the "Next 100 Days" podcast. Clips from the Podcast Fractional CFOs https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Fractional-CFOs.mp4 The Messy Middle of Digital Marketing https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-The-Messy-Middle-of-Digital-Marketing.mp4 Kate's Knowledge https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Knowledge.mp4 Testimonial from Kate Barlow https://thenext100days.org/wp-content/uploads/2024/09/Kate-Barlow-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYES, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com