The Next 100 Days Podcast

著者： Kevin Appleby & Graham Arrowsmith
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  • The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level in the next 100 days and beyond. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won’t deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is
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  • #441 – Graham Arrowsmith & Kevin Appleby – New Podcasts

    #441 – Graham Arrowsmith & Kevin Appleby – New Podcasts
    2024/09/06
    New Podcasts New podcasts feature in this week's episode of The Next 100 Days Podcast. Graham is about to start 42ai, Kevin is about to start The Great Model Train Show. Summary of the Podcast Key Takeaways Graham is launching "42 AI" podcast about MeclabsAI with co-host Anna Kapil, focusing on UK and India markets. Kevin is starting "The Great Model Train Show" podcast about model railways, targeting an UK audience initially. Both emphasise the importance of identifying target audience, valuable content, and distribution strategies. Podcasting seen as a way to build influence and potentially monetise expertise in semi-retirement. New Podcast Ventures Graham: "42 AI" podcast about MeclabsAI with Anna Kapil Focus on UK and India markets initially. Aims to showcase MeclabsAI capabilities to marketing heads of brands and their marketing agencies. Name references "42" as answer to life, universe, and everything (Hitchhiker's Guide) plus the age difference between Graham and Anna! Anna Kapil Kevin: "The Great Model Train Show" Targeting UK model railway enthusiasts. Plans to have industry sponsors and high-profile guests (e.g. Pete Waterman, Rod Stewart). www.thegreatmodeltrainshow.com Podcast Launch Strategies Identify target audience and their interests. Create valuable, niche-specific content. Leverage existing networks for initial guests. Aim for at least 10 episodes to establish consistency. Consider appearing as guests on other relevant podcasts for cross-promotion. Utilise social media, website, and email marketing for distribution. MeclabsAI Capabilities Trained on 10,000 marketing experiments. Offers marketing heuristics, copywriting, strategy, social media post creation, and conversion optimisation tools. Can create personalised marketing strategies and content. Potential to replace traditional websites with AI-driven engagement. New Podcast Technology Discussion of new podcast hosting and production tools. Consideration of AI-powered tools for content creation and clip generation. Importance of video content alongside audio for social media distribution. Retirement and Future Plans Both see podcasting as a way to stay engaged and potentially earn income in semi-retirement. Graham aims to continue with MeclabsAI ventures. Kevin planning ahead for potential income streams post-67. Next Steps Graham to explore guest opportunities on marketing podcasts to promote "42 AI" Kevin to secure first 10 guests and sponsorship for "The Great Model Train Show" Both to investigate modern podcast hosting and production tools. Continue "The Next 100 Days" podcast, aiming for 500 episodes milestone. Graham to further develop Meclabs AI expertise and use cases. Clips from the Podcast Topics for The Great Model Train Show https://thenext100days.org/wp-content/uploads/2024/09/Kevin-Appleby-Whats-in-the-New-Podcast.mp4 Why Listen to 42AI? https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-42AI.mp4 Different Perspectives https://thenext100days.org/wp-content/uploads/2024/09/Graham-Arrowsmith-Different-Perspectives.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders.
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    55 分
  • #440 Charles Cormier – CEO Podcasting

    #440 Charles Cormier – CEO Podcasting
    2024/08/30
    CEO Podcasting CEO Podcasting expert Charles Cormier is a serial entrepreneur. He is also a modern Renaissance man. He's set up a version of himself in AI and debates topics with his AI version. On the podcast, Charles appears to be walking on a treadmill. Good use of time and energy. A first for the podcast too. Sway along with Charles and discover loads about lots from a very gifted individual. Summary of the Podcast Introduction Charles introduces himself as an entrepreneur from Montreal, Canada who now lives in Oaxaca, Mexico with his wife. He discusses his background in endurance sports and his love for the culture and cuisine of Oaxaca. CEO Podcasting Strategy Charles explains his business model centred around lead generation through podcasting. He discusses how he uses podcasts to build relationships and pipelines with his ideal customer persona of CEOs, founders, and investors. Charles shares his approach of monetising podcasts through various offers like lead generation services, masterminds, and newsletters. 2,500 CEOs and Founders - CEO Podcasting Guests Charles shares insights he has gained from interviewing over 2,500 CEOs and founders. He notes that not all CEOs are high performers, and the most successful ones are extremely competitive and driven. Charles also discusses his interest in studying human psychology and survival stories. Longevity He expresses his interest in the field of longevity and living forever. Charles discusses the potential of merging with advanced AI to extend the human lifespan and maintain high quality of life. He also shares his views on the future of podcasting and the role of AI in content creation. Clips from the Podcast Primary Business - PodPire.com https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-PodPire.mp4 Lead Generation https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Lead-Gen.mp4 A Comment on The Next 100 Days Podcast What do you do if you aren't two old blokes and need to monetise your podcast? https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-9-Years.mp4 Where does Charles's Inspiration Come From? https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Moonshots.mp4 An AI Future for Podcasts https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-AI-Podcasting-Future.mp4 Testimonial from Charles Cormier https://thenext100days.org/wp-content/uploads/2024/08/Charles-Cormier-Testimonial.mp4 The Next 100 Days Podcast Co-Hosts Graham Arrowsmith Graham founded Finely Fettled ten years ago to help business owners and marketers market to affluent and high-net-worth customers. MicroMailings is his new low risk, done for you marketing solution for companies seeking high net worth leads. He is also founder of MicroYes, a Partner for MeclabsAI, which combines the world's biggest source of 10,000 marketing experiments with AI. Find Graham on LinkedIn. Kevin Appleby Kevin specialises in finance transformation and implementing business change. He's the COO of GrowCFO, which provides both community and CPD-accredited training designed to grow the next generation of finance leaders. You can find Kevin on LinkedIn and at kevinappleby.com
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    53 分
  • #439 – Graham Arrowsmith & Arshiya Kapil – MeclabsAI & MicroYes

    #439 – Graham Arrowsmith & Arshiya Kapil – MeclabsAI & MicroYes
    2024/08/23
    MeclabsAI & MicroYes Summary of the Podcast Introducing MeclabsAI and MicroYes.ai Graham and Arshiya introduce MeclabsAI, a marketing AI platform that provides a range of services including copy generation, financial management, and marketing strategy. They announce the launch of their new brand MicroYes.ai which will focus on promoting MeclabsAI, especially to small and medium-sized marketing agencies in the UK and India. MicroYes.ai's value proposition Graham explains that MicroYes.ai will provide agencies with access to MeclabsAI's Experts, Apps and libraries. All three combine or can be used separately to improve their clients' marketing performance. An example of this is Webpage Analyser, conversion pro and project planning. Sneak peek!... Targeting small/medium marketing agencies Arshiya outlines the initial customer profile for MicroYes.ai - heads of business development within small to medium-sized marketing agencies. They are considered likely to get value from the platform to enhance their services and outcomes for their own clients. Upcoming 42 AI podcast Graham and Arshiya announce the launch of a new podcast called 42ai 42ai will provide further insights and updates on how the platform is developing, its use cases and options for new clients. The "ultimate question to life, the universe and everything" that famously has the answer of 42 is the question posed in Douglas Adams' The Hitchhiker's Guide to the Galaxy series. In the story, the supercomputer Deep Thought is tasked with finding the "Answer to the Ultimate Question of Life, the Universe, and Everything." After 7.5 million years of computation, Deep Thought reveals that the answer is 42. However, Deep Thought explains that the truly hard part was not finding the answer, but rather determining the actual question that 42 is the answer to. Deep Thought then creates an even more powerful computer called the Earth to find the real question. Unfortunately, the Earth is destroyed before it can unveil the question. So the "ultimate question" that corresponds to the answer of 42 is never definitively revealed in the Hitchhiker's Guide stories. It remains a mystery, with the implication that the true nature of the universe is so complex and enigmatic that it cannot be easily captured in a simple question. The lack of a clear question highlights the absurdity and humor in the idea of there being a single, ultimate answer to the mysteries of existence. Graham with the help of Meclabs is going to change all that. Watch this space for the "ultimate question" Clips from the Podcast What is MeclabsAI? "The answers to every problem!" https://thenext100days.org/wp-content/uploads/2024/08/AK-GA-MeclabsAI.mp4 Graham explains too https://thenext100days.org/wp-content/uploads/2024/08/GA-MeclabsAI.mp4 The Next 100 Days Podcast Library Note: You can even create a library based on how you write, how you speak and then ensure your content is based on you, by asking AI to reference your library! https://thenext100days.org/wp-content/uploads/2024/08/Arshiya-Kapil-Libraries.mp4 Search the N100D Library for Marketing Insights! https://thenext100days.org/wp-content/uploads/2024/08/GA-N100D-Librarymp4.mp4 Arshiya and Graham are both Northerners! https://thenext100days.org/wp-content/uploads/2024/08/G-Arrowsmith-A-Kapil-42ai.mp4 Landing Page - 8 Different MicroYesses https://thenext100days.org/wp-content/uploads/2024/08/8-MicroYesses.mp4 Announcing the name of the brand to promote MeclabsAI MICROYES.ai https://thenext100days.org/wp-content/uploads/2024/08/MicroYes.mp4 Are You a Small to Medium Marketing Agency in the United Kingdom or India? GET IMMEDIATE ACCESS NOW: https://meclabsai.com/share/L8ROV9PVoxF1aRN/?fpr=2pxtl Contact: Arshiya Kapil arshiya@finelyfettled.co.uk or Graham Arrowsmith graham@finelyfettled.co.uk Call: +44 1535 654930
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    58 分

あらすじ・解説

The Next 100 Days Podcast is a leading UK business show. Through this podcast, Kevin and Graham reveal strategies you can use to improve your business and take it to the next level in the next 100 days and beyond. In addition to featuring their own advice, Kevin and Graham host amazing guests from across the business world. Often the guests are successful, but lesser-known business owners and entrepreneurs, enabling the show to bring fresh content and stand out from many of the US based business shows. Graham and Kevin believe that business change comes about when a business owner focusses on just one thing that will make a real difference to his business. That might be product development, a new product launch or a marketing campaign. Focussing for less than 100 days, or focussing on too many things generally won’t deliver the results you need, Equally, its difficult to maintain effective focus for much longer than 100 days without re-assessing priorities. The Next 100 Days Podcast is
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