Episode Number: 51

Date: September 9, 2024

Duration: 41:50

Host: Justin Deese

Website: JustinDeese.com

Contact: Justin@JustinDeese.com

Guest: Derek Cormier

Company: Climate Experts

Website: https://www.climateexpertsac.com/

Facebook:

https://www.facebook.com/climateexpertsac

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Summary:

In this episode of the Freedom Blueprint Podcast, Justin Deese sits down with Derek Cormier from Climate Experts in Melbourne, Florida. They delve into the significant role of KPIs (Key Performance Indicators) in fast-tracking business success. Derek shares his journey of expanding his business from a single truck operation to an $8 million enterprise. The discussion highlights the importance of establishing specific job roles and clear KPIs, building a strong company culture, and effective social media strategies for branding and recruitment.

Takeaways:

Importance of Specific KPIs: Establishing clear, measurable KPIs can drive growth and help businesses monitor their progress effectively.

Building a Strong Company Culture: A positive company culture significantly impacts employee retention and recruitment.

Leveraging Social Media: Effective use of social media can enhance branding, customer engagement, and recruitment.

Role of Best Practice Groups: Participating in best practice groups, like Nextar, is essential for business development and growth.

Clear Job Roles: Defining specific job roles and boundaries improves operational efficiency and helps avoid conflicts.

Chapters:

00:02 - Introduction to Derek Cormier and his journey in the trades

02:03 - Challenges and dynamics of running a family business

03:48 - Establishing roles and boundaries

04:51 - Keys to success and the importance of KPIs

06:38 - Partnering with best practice groups like Nextar

10:30 - Effective social media strategies for business growth

14:16 - Budgeting for marketing and the role of social media

16:39 - Impact of a strong social media presence on recruiting

19:14 - Importance of company reviews and career progression

20:42 - Attracting the right talent through a positive company culture

23:07 - Paid workday trials to assess potential employees

27:47 - Tips for social media: Getting started and understanding your brand

33:34 - Hiring a social media videographer

36:21 - Closing thoughts and advice from Derek Cormier

Keywords:

Plumbing, HVAC, Air Conditioning, Electrical, Contractor, Freedom Blueprint Podcast, Justin Deese, Kristen Deese, When Your Business Partner is Your Spouse, KPIs, Key Performance Indicators, Business Growth, Social Media Marketing, Company Culture, Recruitment Strategies, Best Practice Groups, Nextar, Business Strategies, Leadership, Climate Experts, Derek Cormier