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#80 From basketball to B Corp with co-founder of B Lab Jay Cohen-Gilbert
- 2024/05/26
- 再生時間: 1 時間 36 分
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あらすじ・解説
The man, the myth, the legend of B Corp... and a Netflix star to boot! In this episode, it is our unadulterated pleasure to speak to the man himself, the man who started the entire B Corp movement, along with two friends - Andrew Kassoy and Bart Houlahan - with a mission to transform the entire economy to one that's purpose driven.
Together, in 2006, they came up with a way for businesses to be the best for the world and almost two decades later, it's a global revolution of 8000 businesses and counting.
Listen in to hear Jay talk about:
- How his first company, a basketball apparel brand called AND1, was started with his best friend
- How AND1 became a multi-million dollar business in just a few years
- His epiphany in September 2001 when, within three weeks, his sister was in the Twin Towers on 9/11, his father died, and a friend's was killed in a car accident
- The mission and vision of the B Corp movement
- How he was inspired by businesses like Patagonia, The Body Shop and Toms
- His work with a group called White Men for Racial Justice
- Why he thinks it's crucial to help legacy institutions transform
- Why the future of B Corp is collective action to drive change
... and so much more.
Check it out! Don't miss this inspiring conversation.
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Ready to B Better?
If you want to learn more about B Corp and if it could be the right thing for you we also have:
➡️ Our free e-book "To B Or Not To B; The What, Why & How of B Corp" is the DEFINITIVE guide to B Corp - https://growgood.co/bcorp-ebook/
➡️ Connect with me on LinkedIn here - https://www.linkedin.com/in/timjonesthegrowgoodguy
➡️ Check out how we can work together to make some epic stuff happen here - https://growgood.co/bcorpconsulting/
Feeling like you’re ready to B Better and want to see if we can help?
➡️ Well then feel free to have a chat with us by booking a call here https://timgrowgoodco.pipedrive.com/scheduler/jYqm2LUl/30-minute-client-discovery-call
Until next time, B Better!
#80 Jay Cohen-Gilbert - B Lab: How to run the best leg of the relay race of your life