• "AI Controversies & Experiential Successes: Unpacking Veen Bosch & Keuning, Georgia Tech's Chameleon, and Warner Bros. Discovery's Beetlejuice Activation"

  • 2024/11/12
  • 再生時間： 5 分
  • ポッドキャスト

"AI Controversies & Experiential Successes: Unpacking Veen Bosch & Keuning, Georgia Tech's Chameleon, and Warner Bros. Discovery's Beetlejuice Activation"

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  • サマリー

  • Dive into the latest installment of the AI in Marketing podcast. In our first story, we explore concerns raised by the decision of Dutch publishing firm, Veen Bosch & Keuning, to use AI for literary translations, reflecting on the cultural nuances and emotions that might be lost in the process. Next, we look at groundbreaking technology from Georgia Tech called the Chameleon model, designed to protect images from facial recognition without disturbing image quality, offering potential solutions for online privacy. Further, moving from technology to entertainment, we delve into the growing trend of experiential marketing. We discuss the successful launch of Warner Bros. Discovery's immersive "afterlife experience" for Beetlejuice fans and the future of brand awareness for popular IPs driven by this marketing strategy.
    • https://www.theguardian.com/books/2024/nov/11/it-gets-more-and-more-confused-can-ai-replace-translators
    • https://www.futurity.org/ai-mask-facial-recognition-chameleon-3256762/
    • https://www.marketingbrew.com/stories/2024/10/31/step-into-that-world-why-warner-bros-prime-video-and-netflix-are-all-in-on-experiential-marketing
    • https://www.elenaverna.com/p/you-dont-need-to-build-a-personal
    • https://www.growthunhinged.com/p/how-to-build-your-early-gtm-strategy
    ```
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あらすじ・解説

Dive into the latest installment of the AI in Marketing podcast. In our first story, we explore concerns raised by the decision of Dutch publishing firm, Veen Bosch & Keuning, to use AI for literary translations, reflecting on the cultural nuances and emotions that might be lost in the process. Next, we look at groundbreaking technology from Georgia Tech called the Chameleon model, designed to protect images from facial recognition without disturbing image quality, offering potential solutions for online privacy. Further, moving from technology to entertainment, we delve into the growing trend of experiential marketing. We discuss the successful launch of Warner Bros. Discovery's immersive "afterlife experience" for Beetlejuice fans and the future of brand awareness for popular IPs driven by this marketing strategy.
  • https://www.theguardian.com/books/2024/nov/11/it-gets-more-and-more-confused-can-ai-replace-translators
  • https://www.futurity.org/ai-mask-facial-recognition-chameleon-3256762/
  • https://www.marketingbrew.com/stories/2024/10/31/step-into-that-world-why-warner-bros-prime-video-and-netflix-are-all-in-on-experiential-marketing
  • https://www.elenaverna.com/p/you-dont-need-to-build-a-personal
  • https://www.growthunhinged.com/p/how-to-build-your-early-gtm-strategy
```
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