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  • How Celsius is building a resilient brand in the volatile energy space

    How Celsius is building a resilient brand in the volatile energy space
    2024/09/11

    CMO Kyle Watson talks healthy trends and strategic Gen Z marketing
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    22 分
  • Behind Potbelly’s limited-time offer strategy

    Behind Potbelly’s limited-time offer strategy
    2024/09/04

    CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program
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    27 分
  • Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand

    Why Athleta’s ‘Power of She’ still resonates and what’s next for Gap-owned brand
    2024/08/28

    CMO Ilona Aman discusses Athleta’s recent Olympics campaign and back-to-school shopping
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    21 分
  • How GoGo Squeez learned it had Gen Z and millennial fans

    How GoGo Squeez learned it had Gen Z and millennial fans
    2024/08/21

    GoGo Squeez CMO joins the Marketer’s Brief podcast to discuss how these new consumers are helping the brand grow up and spur new products
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    22 分
  • How Ben & Jerry’s is thinking about activism post Unilever spin-off

    How Ben & Jerry’s is thinking about activism post Unilever spin-off
    2024/08/14

    The ice cream maker has had to balance is social justice views and being part of a packaged food giant
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    21 分
  • Reckitt’s Fabrice Beaulieu on how the company is using AI

    Reckitt’s Fabrice Beaulieu on how the company is using AI
    2024/08/07

    Chief marketer behind Lysol, Mucinex and Airwick describes how company is using AI to mine insights, measure media effectiveness and more.
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    27 分
  • Nissan’s top marketer on making the car the star

    Nissan’s top marketer on making the car the star
    2024/07/31

    Vinay Shahani, senior VP for U.S. sales and marketing at Nissan Americas, on recapturing the automaker’s marketing edge and how it is approaching sports marketing.
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    22 分
  • Inside Scrub Daddy’s TikTok collaborations

    Inside Scrub Daddy’s TikTok collaborations
    2024/07/24

    Social media managers Kerrie Longo and Davis Miller talk about working with other brands, TikTok Shop, and what’s next for Scrub Daddy.
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    25 分