エピソード

  • Book Club Discussion – 8 Second PR by Liz H. Kelly

    Book Club Discussion – 8 Second PR by Liz H. Kelly
    2024/10/19
    💡 8-Second PR: Exploring the Relationship Between Marketing and PR in Aviation In this discussion, Paula and John Williams, Ben Neivert, Stella Bouldin and Angel Duliguez delve into 8-Second PR by Liz Kelly, examining how marketing and PR intersect, the importance of reputation management, and how modern tools like AI can enhance PR efforts. [...]
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    42 分
  • Book Club Discussion – Renegade Marketing by Drew Neisser

    Book Club Discussion – Renegade Marketing by Drew Neisser
    2024/09/29
    Great discussion with Stella Bouldin and Ben Neivert about Drew Neisser's book Renegade Marketing. A few highlights- Renegade Marketing is to strategy what Jay Conrad Levinson's Guerilla Marketing is to tactics - a very complete overview with some very actionable exercises to be sure you're "doing it right." We discussed key strategies and trends [...]
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    51 分
  • Interview with Shannon Dousharm – Aviation Industry Experience + Social Media Expertise

    Interview with Shannon Dousharm – Aviation Industry Experience + Social Media Expertise
    2024/09/06
    In this insightful interview, Shannon Dousharm, a content creator and marketing coordinator at ABCI, shares her journey into the aviation marketing industry. She highlights the excitement and challenges of working in such a dynamic environment, where every day brings something new and interactions with different clients. Shannon also talks about her passion for marketing, [...]
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    18 分
  • Book Club Discussion – Process! How Discipline and Consistency Will Set You and Your Business Free

    Book Club Discussion – Process! How Discipline and Consistency Will Set You and Your Business Free
    2024/08/31
    In this discussion, we dive into the ups and downs of implementing structured processes in our business. Of course we have a special interest in aviation marketing processes and aviation sales processes. We share "war stories" about process implementations gone well or badly. We talk about that constant push-pull between needing flexibility and enforcing [...]
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    32 分
  • Exploring Aviation Marketing, Creative Strategies & Team Dynamics | Interview with Adeela Shahid

    Exploring Aviation Marketing, Creative Strategies & Team Dynamics | Interview with Adeela Shahid
    2024/08/26
    In this insightful interview, Adeela Shahid shares her journey into aviation marketing, the challenges of content creation in a niche industry, and how she combines her passion for aviation and marketing. Adeela also discusses her day-to-day role at ABCI, key projects like Aeris Insurance, and the tools and trends she finds most exciting in [...]
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    25 分
  • Aviation Sales and Marketing Process Workshop – Replay

    Aviation Sales and Marketing Process Workshop – Replay
    2024/08/17
    The Art and Science of Getting It All Done, and Getting Better Every Time! If you're doing something more than once, you should make a system out of it. This is particularly true about sales and marketing, which is based on relationships, which are based on repeated actions and interactions. Not that you should [...]
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    55 分
  • Book Club Discussion – Trade Show 411

    Book Club Discussion – Trade Show 411
    2024/07/29
    Join us as we dive into the essential guide, "Trade Show 411" by Lisa M. Macielo. Whether you're new to trade shows or a seasoned exhibitor, this episode is packed with valuable tips and strategies to help you maximize your trade show experience. Welcome to this [...]
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    27 分
  • Book Club Discussion – They Ask You Answer by Marcus Sheridan

    Book Club Discussion – They Ask You Answer by Marcus Sheridan
    2024/06/30
    "They Ask, You Answer" is one that enters the conversations in our Office Hours with clients regularly, so it was great to devote a month to reading it and an hour to talking about it with John and Stella! The philosophy of "TAYA" is a definite departure from a lot of tradition in aviation [...]
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    45 分