Social media is here to stay, especially for leaders in today’s digital world. But many still feel anxious about how to navigate it.

In this episode, we’ll explore the significance of personal branding and address some common concerns leaders have about social media.

Our expert guest shares valuable insights on the relationship between personal and business social media, the evolving importance of social media guidelines in organisations and how enterprise social networks can enhance productivity and connection in a hybrid work environment.

Join us to discover how you can confidently embrace social media, banish fears and elevate your leadership today.

• Host: Garreth Hanley, podcast producer, CPA Australia
• Guest: Rita Zonius, a strategic communication management professional (SCMP). She is a career communicator and digital workplace expert who specialises in helping people overcome their fear of social media.

You can learn more about Rita on LinkedIn.

Would you like to listen to more INTHEBLACK episodes? Head to CPA Australia’s YouTube channel.

And you can find a CPA at our custom portal on the CPA Australia website.

CPA Australia publishes four podcasts, providing commentary and thought leadership across business, finance and accounting:

• With Interest
• INTHEBLACK
• INTHEBLACK Out Loud
• Excel Tips

Search for them in your podcast platform.

Email the podcast team at podcasts@cpaaustralia.com.au