Can’t you just WhatsApp TechCrunch???
Well... No, you cannot.

In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and stealth-mode startup co-founder Dafna Presler to discuss the real state of PR in 2025.

Here’s what they covered:
Why getting into TechCrunch is harder than getting your CEO to show up for a podcast
What makes a story actually newsworthy
When a startup should actually invest in PR, and when it’s a total waste
Why "just send a press release" is wishful thinking, not a strategy
And yes… the real reason people are still paying $1,200 to post on the PR newswire

If you're wondering why PR still matters in a world full of LinkedIn posts, Slack groups, and AI-generated pitch spam, this one's for you.

Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔

For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often frustrating relationship between sales and marketing teams.

Spoiler: complete harmony might not be the goal, and that’s okay!

Here’s what you’ll learn:
✅ Why some tension between sales and marketing can actually be healthy.
✅ How understanding sales KPIs and processes can transform collaboration.
✅ Real-life strategies to bridge gaps—like campaign-specific Slack channels, face-to-face kickoffs, and syncing with sales ops.
✅ The importance of listening to sales calls and building personal relationships across teams.

From avoiding skipped processes to tackling lead quality debates, this candid discussion offers actionable advice for marketers feeling stuck in the chaos.

Join Envy's Billa Cina in her chat with Meital Ashbel, Global Marketing Director of Afimilk and learn everything you need to know about transforming traditional companies - 45-years-old dairy management in Meital's case - into a digital-first, customer-focused business.

In this talk, you’ll learn:

1️⃣ How Meital introduced CRM (hello, HubSpot and Salesforce!) and marketing automation to streamline lead management.
2️⃣ The uphill battle of getting a reluctant sales team on board and hooked on data-driven leads.
3️⃣ Why patience and realistic KPIs are key when digitalizing traditional marketing operations.
4️⃣ How traditional companies can use existing strengths—like a seasoned sales team and loyal customers—to fast-track their digital transformation.
5️⃣ The importance of securing internal buy-in from the CEO to IT, and why cultural nuances matter when implementing global changes.

Spoiler alert: A big part of the transformation included getting everyone—from the CEO to sales—to see marketing as more than just the “decoration committee.”

Listen now to learn how to build a 21st-century marketing engine from scratch—even when you’re starting with hay and paper calendars.