Can’t you just WhatsApp TechCrunch???
Well... No, you cannot.

In the latest episode of Banter with Billy, Envy's own Billy Cina sits down with PR powerhouse Leron Kornreich of Si14 Global Comms and stealth-mode startup co-founder Dafna Presler to discuss the real state of PR in 2025.

Here’s what they covered:
Why getting into TechCrunch is harder than getting your CEO to show up for a podcast
What makes a story actually newsworthy
When a startup should actually invest in PR, and when it’s a total waste
Why "just send a press release" is wishful thinking, not a strategy
And yes… the real reason people are still paying $1,200 to post on the PR newswire

If you're wondering why PR still matters in a world full of LinkedIn posts, Slack groups, and AI-generated pitch spam, this one's for you.

Is sales and marketing alignment truly possible—or is it the mythical holy grail of B2B tech? 🤔

For this conversation, Billy Cina invited no one than Romi Davidor, Senior Marketing Manager at Fiverr to dive deep into the messy, often frustrating relationship between sales and marketing teams.

Spoiler: complete harmony might not be the goal, and that’s okay!

Here’s what you’ll learn:
✅ Why some tension between sales and marketing can actually be healthy.
✅ How understanding sales KPIs and processes can transform collaboration.
✅ Real-life strategies to bridge gaps—like campaign-specific Slack channels, face-to-face kickoffs, and syncing with sales ops.
✅ The importance of listening to sales calls and building personal relationships across teams.

From avoiding skipped processes to tackling lead quality debates, this candid discussion offers actionable advice for marketers feeling stuck in the chaos.

Join Envy's Billa Cina in her chat with Meital Ashbel, Global Marketing Director of Afimilk and learn everything you need to know about transforming traditional companies - 45-years-old dairy management in Meital's case - into a digital-first, customer-focused business.

In this talk, you’ll learn:

1️⃣ How Meital introduced CRM (hello, HubSpot and Salesforce!) and marketing automation to streamline lead management.
2️⃣ The uphill battle of getting a reluctant sales team on board and hooked on data-driven leads.
3️⃣ Why patience and realistic KPIs are key when digitalizing traditional marketing operations.
4️⃣ How traditional companies can use existing strengths—like a seasoned sales team and loyal customers—to fast-track their digital transformation.
5️⃣ The importance of securing internal buy-in from the CEO to IT, and why cultural nuances matter when implementing global changes.

Spoiler alert: A big part of the transformation included getting everyone—from the CEO to sales—to see marketing as more than just the “decoration committee.”

Listen now to learn how to build a 21st-century marketing engine from scratch—even when you’re starting with hay and paper calendars.

Demand gen isn’t dead—but going solo won’t cut it anymore. Ronen Shetelboim, SVP of Marketing at Cycode, joins Billy to talk about the marketing budget shifts every B2B tech company needs to know before 2025 hits.

Here’s the deal:
🔸 AI-fueled content is everywhere (and mostly forgettable).
🔸 Creative, messaging, and brand are now mission-critical—no more skipping the hard stuff.
🔸 Demand gen still matters—but only when paired with killer content and smart distribution.

Stop sounding like everyone else. Watch now to learn how to budget for what actually works.

🎯 Feeling marketing FOMO? You’re not alone. So many startups struggle to decide what to prioritize when there are endless marketing channels, tools, and strategies screaming for attention.

Good thing Maya Melamed is here! She's the go-to fractional CMO for startups, and she joins Envy's Billy Cina to break down how to cut through the noise and build a marketing strategy that sticks — even when you’re the only marketer on the team. 💪

We cover:
✅ Where to actually start on Day 1 (hint: it’s not running a paid campaign).
✅ Building a realistic go-to-market plan without skipping the essentials.
✅ Managing CEO expectations when they expect a $3M pipeline... yesterday.
✅ Staying focused using OKRs and marketing sprints (say goodbye to “just one more event in Vegas”).

📢 Need more tips? Reach out — we’ve been there. 😉

Yoel Knoll from Cybord‬ join Billy Cina to debate whether marketers are losing their edge in the age of AI. Are we sacrificing creativity for convenience? Are bland, repetitive strategies the fault of generative AI, or something deeper?

We dive into:
✅ How over-reliance on AI risks diluting marketing skills.
✅ The long-standing issue of generic, uninspired content.
✅ Why marketers struggle to connect with ICPs and influence risk-averse CEOs.
✅ How to reclaim creativity, push back on sameness, and secure a seat at the table.

👉 If you don’t wanna settle for bland content (and we know that no one does), watch now.

Two of the things 2025 will bring are more videos and more personalisation. But who has time for those?!

Well, with AI avatars, you don't need that much time. That's why Billy Cina invited ‪D-ID's Tomer Zuker to discuss all things AI:

• How AI avatars are transforming video content creation,
  
  
• Real-world examples, including PepsiCo’s interactive booth and AI-powered newsletters, and
  
  
• The ethical challenges of synthetic media and D-ID’s approach to transparency.
  
  

If you’re curious about the future of AI in marketing or just want a sneak peek into how this game-changing technology works, this is a conversation you don’t want to miss.

In this episode of Banter with Billy, Billy Cina sits down with Michael Yehoshua, CMO of WiseStamp, to tear apart the myths, realities, and outright frustrations of the Gartner Magic Quadrant. They cover:

Why Gartner still holds weight with CISOs and enterprise buyers (even if they hate it)
Whether peer review sites and influencers have replaced the need for analysts
The pay-to-play debate—do you really have to keep paying to stay in the top right?
When it makes sense to create your own category (and when it’s just a vanity play)

Michael even spills the details on how Gong forced Gartner to recognize a new category—and how startups can actually influence analysts without a Super Bowl ad budget.

If you're a B2B startup CMO debating whether to throw money at Gartner—or thinking about building a category from scratch—listen now and decide for yourself 😉