Beyond 8 Figures

著者： A.J. Lawrence
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  • At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms. Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!
    2023 A.J. Lawrence
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あらすじ・解説

At Beyond 8 Figures, we believe in DELIBERATE entrepreneurship. It means creating a solid foundational framework for your entrepreneurial journey, building from a place of passion, and intentionally aligning your actions with your goals so that you can create success on your terms. Join A.J. Lawrence, the journeyman entrepreneur with several 7 figure exits, as he shares honest conversations with successful entrepreneurs about their experiences starting and scaling businesses to $10M and beyond, the realities of being a modern-day entrepreneur, advice for practicing deliberate entrepreneurship, and more!
2023 A.J. Lawrence
マネジメント マネジメント・リーダーシップ リーダーシップ 経済学
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エピソード
  • The Hard Truth About Business Success – Brad Pedersen’s Billion-Dollar Journey

    The Hard Truth About Business Success – Brad Pedersen’s Billion-Dollar Journey
    2025/03/05


    This episode isn’t just another polished success story—it’s the raw, unfiltered reality of what it really takes to build something big. Brad Pedersen has been through the wringer: rapid growth, crushing failures, and three bankruptcies before finally getting it right.
    In this episode, Brad shares invaluable business growth lessons, offering insights that will help entrepreneurs navigate the highs and lows of building a successful business.

    We dive deep into:

    • Why scaling too fast can destroy your business before it even takes off - 23:38
    • The financial blind spots that almost took Brad down (and how he fixed them) - 24:29
    • The hidden emotional cost of chasing success at all costs - 30:17
    • How to build a business that doesn’t just make money—but actually fits your life - 36:04

    This is one of those episodes that challenges everything you think you know about entrepreneurship. No fluff, no sugar-coating—just real talk from someone who’s been through it all.


    About Brad Pedersen:
    Brad isn’t just another entrepreneur with a success story. He’s someone who has lost it all, learned the hard way, and built himself back up to create billion-dollar brands. After exiting his toy company, he co-founded Lomi and Pila, focused on sustainability and long-term impact. Through his book Startup Santa and his latest venture, Full Spectrum, Brad is now helping founders navigate the highs and lows of business—without losing themselves in the process.


    Key Quotes:

    • "Success is a sucky teacher. We only tend to learn from the difficulties."
    • "The greatest fear of any entrepreneur is the death of their business."
    • "If you shortcut the shortcuts, you’re going to end up further back than where you started."

    Actionable Insights:

    • Run a 13-week cash flow forecast. The easiest way to avoid financial disasters? Know where your money is going before you run out.
    • Slow down to go fast. Speeding through decisions leads to costly mistakes. Take your time to get it right the first time.
    • Protect your flanks. Rapid growth is exciting—until it leaves you exposed. Make sure your foundation is strong before scaling up.
    • Redefine success. Brad’s version? Freedom: being in control of your time, energy, and business, instead of the other way around.
    • Balance ambition with reality. If you’re chasing growth at the cost of everything else, it’s only a matter of time before you hit a wall.

    Resources Mentioned:

    • Startup Santa by Brad Pedersen
    • Lomi: www.lomi.com
    • Full Spectrum: www.fullspectrumlife.com

    Connect with Brad Pedersen:

    • Website: www.bradpedersen.com
    • LinkedIn: linkedin.com/in/bradtpedersen

    Connect with Beyond 8 Figures:

    • Website: Beyond8Figures.com
    • YouTube: https://www.youtube.com/@Beyond8Figures
    • LinkedIn: linkedin.com/company/beyond8figures
    • Twitter: @Beyond8Figures

    Work With Me: Want to scale your business without losing your sanity? Let’s talk.
    👉 Work with A.J.
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    35 分
  • Breaking Through the 7-Figure Growth Ceiling: Solving Common Marketing & Sales Bottlenecks

    Breaking Through the 7-Figure Growth Ceiling: Solving Common Marketing & Sales Bottlenecks
    2025/02/26

    In this solo episode, I dive deep into the recurring marketing and sales challenges that plague seven-figure businesses trying to scale higher. Drawing from my personal experience and conversations with numerous founders, I explore how scattered marketing data, unclear ROI, and founder bottlenecks can stall growth.

    Key areas covered:

    ✅ The challenge of fragmented marketing data across multiple platforms

    ✅ High customer acquisition costs in premium markets

    ✅ The importance of proper lead management and follow-up

    ✅ Breaking free from the founder bottleneck

    ✅ Implementing practical solutions for sustainable growth

    Actionable Insights:

    • Unify your marketing data tracking systems
    • Implement a 10-minute response rule for leads
    • Focus on existing customer retention before aggressive acquisition
    • Create clear systems to delegate critical decisions
    • Start with one key improvement rather than trying to fix everything at once


    Key Quote:
    "Pick your biggest pain point...and focus on that first. Remember, it's all about directionally correct incremental progress."

    🎧 Sens.ai Meditation Device Experiment – Update

    A few weeks ago, I shared my initial experience testing out the Sens.ai meditation device. In this episode, I give a quick update on how it's been going and what I've noticed so far. If you missed the first discussion, check out the episode here!


    Interested in the technology behind the device? Visit Sens.ai to learn more about their innovative approach. Plus, as a Beyond 8 Figures listener, you can get $100 OFF your purchase with the code "BEYOND8" at checkout.

    Connect with Beyond 8 Figures:

    • LinkedIn
    • X
    • Website


    Work With Me:
    Need help implementing these strategies? I offer fractional CMO services to help seven-figure businesses scale effectively. Book a consultation at beyond8figures.com/work-with-a-j/
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    12 分
  • Skip the Struggle, Buy the Growth with Jason Ehrlich, Fruition Capital

    Skip the Struggle, Buy the Growth with Jason Ehrlich, Fruition Capital
    2025/02/19
    Picture this: you're grinding away, trying to scale your business, but growth feels like pushing a boulder uphill. What if the problem isn’t how hard you're working but what you're working on? Jason Ehrlich proves there’s a smarter way: one that doesn’t rely on burning out to level up. His journey from corporate life to founding two successful investment firms is filled with lessons on growth, risk, and strategic thinking.This episode is perfect for:Entrepreneurs looking to scale their businesses rapidly through acquisitions.Bootstrapped founders seeking strategies for predictable growth.Business owners interested in de-risking their growth plans with proven acquisition tactics.Investors who are curious about how acquisition entrepreneurship can deliver strong returns.Anyone contemplating their first business acquisition and needing real-world insights.Jason’s background is unique: he didn’t start out in venture capital or acquisitions. In fact, he and his wife spent years as digital nomads, traveling the world long before remote work was trendy. Through those experiences, he saw firsthand how businesses operate across different markets, sparking his interest in strategic investments.Strategic acquisitions have become a personal passion of mine because they offer something every entrepreneur craves: predictable growth and speed of execution. Instead of spending years building from scratch, acquisitions allow us to plug into existing revenue streams, established customer bases, and proven operations. It’s like stepping onto a moving train instead of laying every piece of track yourself.Today, as the founder of Fruition Capital, Jason manages investments in both commercial real estate and small business acquisitions. His real value isn’t just in writing checks—it’s in spotting growth opportunities others miss, mentoring entrepreneurs, and helping businesses scale through strategic partnerships. His perspective is grounded, practical, and packed with insights that can help any entrepreneur think differently about growth.Why acquisitions can work so well for entrepreneursAcquisitions can be a growth shortcut. Instead of spending years building everything from the ground up, you’re starting with systems, teams, and revenue that are already in place. That’s why they’re so effective at accelerating progress.You don’t need massive capital to start. Many entrepreneurs assume acquisitions require a ton of money upfront. The reality is, there are ways to structure deals so you’re not putting everything on the line. It’s about being strategic and finding the right fit.It’s not just about buying revenue - it’s about stability. The best acquisitions come with loyal customers, proven operations, and a team that knows how to run the show. That stability can help you grow more predictably and reduce risk.You need the right people around you. Acquisitions aren’t something you do on your own. Having investors or partners who bring strategic value, not just funding, is a game-changer. They help you navigate the process and avoid common pitfalls.Diversification creates resilience. By acquiring a business that complements your current operations, you’re spreading risk. If one part of the market shifts, you’ve got multiple revenue streams to keep you steady.Why this mattersWhat I find fascinating about strategic acquisitions is their ability to de-risk entrepreneurship in ways organic growth can't always achieve. When you acquire a business, you're not just buying revenue - you're acquiring systems, customer relationships, and a proven market fit. In one of my past ventures, acquiring a smaller company gave us immediate access to a niche audience we'd been struggling to reach for years. That deal didn't just boost our bottom line; it accelerated our learning curve, allowing us to refine our value proposition almost overnight.Another powerful aspect of acquisitions is the leverage they create for entrepreneurs. I remember negotiating an acquisition where the business we were targeting had underutilized assets and an incredible team that just needed the right leadership. By integrating them into our existing operations, we didn't just grow faster—we created synergies that led to cost savings, enhanced productivity, and a stronger market position. Strategic acquisitions aren't just about growth; they're about optimizing every part of your business to perform at a higher level.Are you playing it safe or playing to win?If you’re done settling for incremental growth, it’s time to shift gears. I help entrepreneurs like you fast-track their business success through strategic acquisitions: identifying growth opportunities, mitigating risks, and creating scalable systems. The question isn’t if acquisitions can transform your business. It’s when you’ll start. Let’s make that happen now!👉 Book a free 15-minute call: https://beyond8figures.com/work-with-a-j/ Jason's best advice for...
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    45 分

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