• Beyond The Cart: an eCommerce Growth Podcast

  • 著者： Veena
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Beyond The Cart: an eCommerce Growth Podcast

著者： Veena
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  • Beyond the Cart is your weekly dose of eCommerce advice. Actionable tips, insights and trends in eCommerce marketing. Biteable size content. Each episode is less than 20 mins From conversion rate optimisation, paid ads, UGC, international expansion to profitability and beyond. Every week we invite either a D2C brand founder - who is in the weeds of growing their store or an expert living the eCommerce marketer life. The only podcast to help both DTC brands and Amazon resellers. No Fluff, No B.S. You’d have really wanted this Podcast sooner than l
    Veena
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あらすじ・解説

Beyond the Cart is your weekly dose of eCommerce advice. Actionable tips, insights and trends in eCommerce marketing. Biteable size content. Each episode is less than 20 mins From conversion rate optimisation, paid ads, UGC, international expansion to profitability and beyond. Every week we invite either a D2C brand founder - who is in the weeds of growing their store or an expert living the eCommerce marketer life. The only podcast to help both DTC brands and Amazon resellers. No Fluff, No B.S. You’d have really wanted this Podcast sooner than l
Veena
マーケティング 経済学
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エピソード
  • Forecasting For Sustained Growth

    Forecasting For Sustained Growth
    2024/08/27

    In this episode I chat with Matt Putra, CFO, EightX.

    In this info packed episode we uncover:

    - Managing your marketing to balance growth/sustainability

    - Difference between contribution margin and contribution dollars

    - How to have a profitable Black Friday Cyber Monday?

    - When to start forecasting?

    - What to look for in a CFO?

    - When to hire a CFO?

    and much more

    This is one episode you don't want to miss.


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    25 分
  • TikTok Shop: Everything You Need To Know To Start Selling on TikTok Shop

    TikTok Shop: Everything You Need To Know To Start Selling on TikTok Shop
    2024/07/25

    In this episode I chat with Danil, CEO of Insense.Pro all about TikTok Shop.

    - Top tips when setting up TikTok Shop

    - How to be profitable on TikTok Shop?

    - What is influencer affiliate on TikTok Shop?

    - How to be profitable on TikTok Shop?

    If you need help in setting up and monetizing TikTok Shop you can contact us: hello@digitalstreetau.com

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    18 分
  • Episode: 4 Profit: The Only Metric That Really Matters

    Episode: 4 Profit: The Only Metric That Really Matters
    2024/07/12

    Most eCommerce store owners, in the name of scaling run behind ROAS, CAC, MER forgetting the key metric: PROFIT- that ensure they stay in business.

    In this episode of Beyond the Cart: my guest Carla Penn Kahn of ProfitPeak and I delve deep in to:

    - Contribution margin

    - How to measure paid ads, inventory

    - How sales & seasonality can impact contribution margin

    This is one episode you wouldn't want to miss.

    Getting those numbers right especially in the current economic scenario are more critical than ever.

    Connect with Carla LinkedIn

    Connect with Veena (Host of the show) LinkedIn

    Sponsored by our eCommerce growth agency: https://www.digitalstreetau.com/

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    22 分

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