In this episode I chat with Matt Putra, CFO, EightX.

In this info packed episode we uncover:

- Managing your marketing to balance growth/sustainability

- Difference between contribution margin and contribution dollars

- How to have a profitable Black Friday Cyber Monday?

- When to start forecasting?

- What to look for in a CFO?

- When to hire a CFO?

and much more

This is one episode you don't want to miss.

In this episode I chat with Danil, CEO of Insense.Pro all about TikTok Shop.

- Top tips when setting up TikTok Shop

- How to be profitable on TikTok Shop?

- What is influencer affiliate on TikTok Shop?

- How to be profitable on TikTok Shop?

If you need help in setting up and monetizing TikTok Shop you can contact us: hello@digitalstreetau.com

Most eCommerce store owners, in the name of scaling run behind ROAS, CAC, MER forgetting the key metric: PROFIT- that ensure they stay in business.

In this episode of Beyond the Cart: my guest Carla Penn Kahn of ProfitPeak and I delve deep in to:

- Contribution margin

- How to measure paid ads, inventory

- How sales & seasonality can impact contribution margin

This is one episode you wouldn't want to miss.

Getting those numbers right especially in the current economic scenario are more critical than ever.

Connect with Carla LinkedIn

Connect with Veena (Host of the show) LinkedIn

Sponsored by our eCommerce growth agency: https://www.digitalstreetau.com/

Is User-Generated-Content Dead? PART:1

In this episode my guest, Danil Saliukov, co-founder of Insense and I deep dive in to the ever-evolving landscape of UGC and it's continued relevance.

From helping in decrease CAC (Cost per acquisition) and building trust and loyalty UGC has evolved to the next level in 2024.

Tune in to get valuable insights on how to drive engagement and build trust with authentic user content.

Key Takeaways:

• The power of user-generated content in e-commerce.
• Leveraging whitelisting ads
• How to hire influencers?
• Should you hire a content creator in-house?

• 
  

  Important Links https://insense.pro/

  https://www.digitalstreetau.com/https://www.digitalstreetau.com/

  
  

Creative is the new targeting in Meta ads. In this episode of Beyond the Cart: an eCommerce growth podcast we talk about creating a system to scale creative production.

Creative that convert is not magic. It is rooted in data.

Key takeaways:

- Step by Step process that you can implement in your eCommerce business for creative production at scale

- How creative testing can help reduce cost per acquisition(CAC)

- How to get UGC (user generated content) at scale?

- Tools of the trade

Links: www.digitalstreetau.com

Connect with us:

www.linkedin.com/in/veenagandhi/

www.linkedin.com/in/naeela-shah-bb57aa44/

-

If you're an eCommerce store looking for global expansion and unsure of where to start then this episode is for you.

Amazon is the first marketplace to start exploring.

Our expert talks about how to get started with Amazon.

How to create listings that sell!

How to generate those early reviews so you beat the competition?

How to run ads to Meta? Yes! Running ads to your Amazon store via Meta is a BIG THING currently.

One big actionable tip to get the ball rolling.

Links:

www.digitalstreetau.com

linkedin.com/in/veenagandhi/

linkedin.com/in/naeela-shah-bb57aa44/