User experience design is no longer exclusive to visual interactions. Apps and productivity tools have evolved to include voice and text features, accelerating innovation in a fast-paced digital environment. With the landscape saturated with shiny objects and trendy features, how can you balance innovation with user-friendly fundamentals?

Join Matt Hirsch in the latest episode of Matters of Creative as he hosts Anton Sten, the Head of Design at Summer Health, to talk about creating user-friendly and enjoyable user experiences amid innovation. Anton mentions the importance of a robust strategy in user experience design, AI’s role in improving UX designs, and the upcoming challenges designers will face in the evolving landscape.

According to Anton Sten, user experience strategies should involve the entire organization, with various departments collaborating to satisfy the end users, whether it’s consumers using an app or companies using tools internally. Anton believes app and product designs should be simple, intuitive, and even fun, advising designers to observe key features in their favorite daily tools to determine what makes them user-friendly. With innovation a priority in UX design, designers can add additional features to enhance productivity and functionality while remaining consistent with the original design.

Tune in now for lessons on creating an unbeatable UX strategy.

Anton Sten is the Head of Design at Summer Health, a telehealth platform that connects parents to pediatricians. As a writer and designer, he has over 25 years of experience designing websites, apps, and products for startups and large companies. Anton owned and managed a design consultancy for over 15 years.

https://www.linkedin.com/in/antonsten/

https://www.antonsten.com/