The social media and marketing landscape is evolving rapidly, yet many brands still use generic marketing tactics like identifying their target customer using psychographic information. Staying ahead of the curve requires creativity, cultural competence, and an eye for trend-setting strategies. How can you build your brand and connect with your audience in innovative ways?

In the latest episode of Matters of Creative, join Bobbie Bailey as she welcomes Cassandra Le, the Founder and Brand Strategist at The Quirky Pineapple Studio, who discusses marketing through a lens of multicultural innovation. Cassandra talks about her favorite social media and AI platforms, the importance of nurturing creativity throughout the marketing process, and how she became a content creator.

As a Vietnamese-American immigrant and culturally competent marketer, Cassandra Le is passionate about transforming traditional marketing messages into cultural movements. This involves identifying and amplifying a brand’s mission, vision, voice, and personality across multiple platforms for maximum reach and impact. Each marketing campaign should align with your culture and values, allowing you to communicate cross-culturally with diverse audiences. Cassandra recommends leveraging platforms like LinkedIn, Instagram, and TikTok to build a global community.

Tune in now to uncover culturally competent marketing strategies.

Cassandra Le is the Founder and Brand Strategist at The Quirky Pineapple Studio, a creative marketing and media agency. As a brand and marketing consultant, she has worked with mission-driven brands and thought leaders to help them share their stories, connect with their communities, and drive brand awareness through culturally competent marketing. In 2019, Rising Tide Society and Honeybook named Cassandra as a top marketer driving community and innovation.

https://www.linkedin.com/in/cassandra-le/

https://thequirkypineapple.com/

User experience design is no longer exclusive to visual interactions. Apps and productivity tools have evolved to include voice and text features, accelerating innovation in a fast-paced digital environment. With the landscape saturated with shiny objects and trendy features, how can you balance innovation with user-friendly fundamentals?

Join Matt Hirsch in the latest episode of Matters of Creative as he hosts Anton Sten, the Head of Design at Summer Health, to talk about creating user-friendly and enjoyable user experiences amid innovation. Anton mentions the importance of a robust strategy in user experience design, AI’s role in improving UX designs, and the upcoming challenges designers will face in the evolving landscape.

According to Anton Sten, user experience strategies should involve the entire organization, with various departments collaborating to satisfy the end users, whether it’s consumers using an app or companies using tools internally. Anton believes app and product designs should be simple, intuitive, and even fun, advising designers to observe key features in their favorite daily tools to determine what makes them user-friendly. With innovation a priority in UX design, designers can add additional features to enhance productivity and functionality while remaining consistent with the original design.

Tune in now for lessons on creating an unbeatable UX strategy.

Anton Sten is the Head of Design at Summer Health, a telehealth platform that connects parents to pediatricians. As a writer and designer, he has over 25 years of experience designing websites, apps, and products for startups and large companies. Anton owned and managed a design consultancy for over 15 years.

https://www.linkedin.com/in/antonsten/

https://www.antonsten.com/

If your marketing campaigns aren’t sustainable long-term, you may be launching one-off promotions or limited-time-offer campaigns that don’t perform well over time. While these projects are effective during special events, like Black Friday or Cyber Monday campaigns, they don’t generate a steady flow of leads. How can you create and execute sustainable marketing systems for your business?

In this week’s episode of Matters of Creative, Matt Hirsch sits down with Jeff Sauer, the Founder of Data Driven U, to discuss how marketing systems can prepare businesses for the future. Jeff talks about the future of AI and its ramifications for marketing systems, his approach to organizing digital workflows, and how to balance marketing team tasks.

While custom marketing projects may seem effective, they’re more likely to fail since they’re one-time campaigns. Conversely, marketing systems offer predictable and measurable campaign results through repeatable, proven methods. Yet data-driven marketer Jeff Sauer says not to rely on standard operating procedures to develop and execute these systems. These processes are rarely updated, and marketing systems must evolve with current trends. Instead, he recommends creating templates and documents with universal marketing tactics. To ensure sustainability for each campaign, you should implement cross-channel strategies and consistent messaging.

Jeff Sauer is the Founder of Data Driven U, which provides online training programs for data-driven marketing. He is also the Co-founder of ProfitSchool, which helps small teams improve their offers, products, and systems through a proprietary framework. Jeff’s online training programs have helped over 50,000 students master PPC marketing, data analytics, and agency development. Having worked in digital marketing and web analytics since 2005, he became one of the first people to Beta test Google Analytics. As an Inc. 5000 Hall of Fame agency owner, Jeff grew his agency from six to seven figures before selling it.

https://www.linkedin.com/in/jeffsauer/

https://datadrivenu.com/