エピソード

  • Apple Vision Pro, Cybertrucks & Self-Driving Cars
    2024/01/19

    Dive into the latest in tech with Birch Banter! Join Connor Bearse, Jake Dieball, and Ethan Reichel as we discuss Apple Vision Pro's release, Tesla's Cybertruck rollout, and the nuances of self-driving cars. 

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    26 分
  • TikTok's Plateau, AI in Marketing & Short-Form Media Choices | Birch Banter
    2023/12/22

    Dive into the latest digital trends with Birch Banter! In this episode, hosts Connor Bearse, Jake Dieball, and Ethan Reichel discuss TikTok's shifting popularity among teens, the impact of AI on digital marketing and PPC, and their preferred short-form media platforms. From Instagram Reels to YouTube Shorts, get insights into the evolving world of digital media. Perfect for marketers, tech enthusiasts, and social media fans. Hit like, share, and subscribe for more!

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    18 分
  • Tackling Common Beginner PPC Tips - Are They Actually Good?
    2023/12/11

    In this episode of Birch Banter, join hosts Connor Bearse, Jake Dieball, and Ethan Reichel for a deep dive into the world of Pay-Per-Click (PPC) advertising. Our lead media buyer, Jake, critiques and expands on the top five PPC tips sourced from popular online advice.

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    6 分
  • Would You Pay To Get Rid of Meta ADS?
    2023/12/02

    In this insightful episode of Birch Banter, join hosts Connor Bearse, Jake Dieball, and Ethan Reichel as they discuss how new costs can affect social media advertising. The team examines Metta's recent launch of ad-free subscriptions on Facebook and Instagram in Europe, exploring its implications for users and advertisers alike.

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    8 分
  • Google Ad Price Fixing & PPC Myth Busting
    2023/10/11

    🎙️ Welcome to the October edition of the Birch Banter Podcast! This month, Connor Bearse & Jake Dieball dive deep into the controversial waters of Google's ad pricing strategy. 🔍 Discover how the tech giant's market power might allow it to control ad prices, and how this potentially affects you and the digital marketing world. Stay tuned for an insightful interview with Jake, debunking common myths about the digital marketing industry. ✨#Birchbanter #Digitalmarketing #Marketingmyths



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    16 分
  • September 2023 Escape Room Industry Update
    2023/09/19

    Welcome to Birch Banter, the podcast where we dive deep into the world of escape rooms and digital marketing. Join hosts Connor Burse, Jake Debell, and Ethan Reichel as they explore the secrets to success in this ever-evolving industry.

    In this episode, we discuss what sets a well-performing escape room apart from the competition. Jake highlights the importance of high-quality ad creative and media investments to make your escape room stand out online. Ethan shares insights on creating a marketable, unique draw for your escape room experience, emphasizing engaging storylines, immersive environments, and teamwork activities.

    We also touch on the significance of having an easily adjustable and up-to-date website, which plays a crucial role in driving traffic and conversions.

    Stay tuned for our escape room industry update with Jake, where we break down the latest insights on demand and advertising performance in August 2023. Plus, discover how Facebook and Instagram ads are helping us engage and re-engage potential customers.

    If you're an escape room owner looking to boost your business, don't miss our guarantee for qualified escape rooms and the possibility of a free trial to see the results we can deliver.


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    7 分
  • August 2023 Escape Room Industry Update
    2023/08/10

    Join Connor Bearse, Jake Dieball, and newcomer Ethan Reichel from Birch River as they discuss the latest digital marketing trends tailored for escape room businesses. Dive into recent Google updates, the power of AI content, and July's escape room industry performance. Whether you're an escape room owner or a marketing enthusiast, tune into 'Birch Banter' for essential insights. 

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    8 分
  • July 2023 Escape Room Industry Update
    2023/07/11

    In this episode, we deep dive into the digital marketing updates that every business owner should be aware of.  From the sunset of Google Analytics' old version to the rollout of Morty's advertising beta, and the launch of a Twitter competitor, Threads. 

    We discuss how these developments can impact your escape room business and share tips on how to navigate these changes.

    This episode also offers valuable insights into the escape room industry. Jake Dieball provides an overview of how escape room ads performed in July 2023, shedding light on the cost per booking, budget utilization, and the performance of ads on Meta.

    We also discuss the importance of owning your business's digital assets and the pitfalls of auto-applying Google Ads recommendations. If you're an escape room owner looking to optimize your marketing efforts, this episode is an invaluable resource.

    Join us as we banter about everything from analytics to ad spends, keeping you ahead of the game in the escape room industry.

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    10 分