In this episode, we’re ditching the basic bitch prompts and going deep on real AI power for marketers. Emma and Ruta unpack everything from prompt engineering to custom GPTs to automated workflows—so you can stop treating AI like a toy and start using it like a pro.

We get into:
✅ The AI lingo you actually need: models vs. providers vs. platforms vs. benchmarks
✅ Prompt engineering 101: zero-shot, few-shot, meta-prompts & when to use “reasoning”
✅ Building your own Custom GPTs—for content, strategy docs, coaching & more
✅ Automations that turn transcripts into blog posts, spreadsheets into insights
✅ Data cleaning, contract checks & process docs—all without lifting a finger
✅ Picking the right model: why cheaper LLMs sometimes outscore GPT-4 on copy
✅ AI as your personal CMO-mentor: role-plays, feedback loops & impulse checks
✅ Content audits, gap analyses & campaign plans—instant, AI-powered QA

If you’re tired of treating AI like a magic wand—or you’re ready to stop copy-pasting prompts and start building real AI-driven workflows—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do so many marketers break into a cold sweat at the mere mention of “board meeting”? 🤔 We’ve all been there—calendar invites arrive, you scramble through slide decks, and suddenly your palms are slick with nerves…

In this episode, we’re joined by Chris Kelly, Head of Marketing, to unpack the marketer’s boardroom debut—how to earn that seat, craft the right story, and walk out with the board singing your praises blame-it-on-marketing_f….

We get into:
✅ Why only commercially minded marketers should elbow their way in (and how to know if it’s your moment)
✅ Networking tactics that turn casual hallway chats into boardroom invitations
✅ Crafting slides that follow your narrative—story first, data second, and a dash of creative flair
✅ The board’s must-know metrics (cost per lead, brand awareness lift) vs. vanity numbers you can ditch
✅ Surviving the toughest questions: AI tools for mining potential Q&A and rehearsal hacks
✅ Rehearsal rituals—record yourself, get feedback, and build unshakeable confidence
✅ Showcasing your team’s wins to build internal advocates (and succession backups)
✅ Post-meeting power plays: following up on board queries to cement your credibility

If you’re tired of sweating over last-minute decks—or you’ve been knocking on the boardroom door with no answer—this one’s for you.

Why do so many marketers build campaigns in a vacuum—then wonder why they flop? 🤔 We’ve all seen it: content calendars packed with guesswork, launch after launch… and still, crickets.

In this episode, we’re joined by Helen Saxton, customer-experience advocate and Blame It On Marketing’s newest bestie, to unpack why customers must be at the heart of every business—and how to turn real-world feedback into content that converts.

We get into:
✅ Why brand managers who never speak to customers keep missing the mark
✅ Mining free insights from social comments, CS tickets & on-site reviews
✅ Balancing quant (surveys, NPS) with qual (deep-dive interviews) for true customer clarity
✅ Partnering with customer-success/service teams for an always-on feedback loop
✅ When to pick up the phone—and when to gather feedback asynchronously

If you’re tired of launching campaigns nobody asked for—or if you’ve been guilty of marketing by gut instead of data—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.