In this episode, we’re ditching the basic bitch prompts and going deep on real AI power for marketers. Emma and Ruta unpack everything from prompt engineering to custom GPTs to automated workflows—so you can stop treating AI like a toy and start using it like a pro.

We get into:
✅ The AI lingo you actually need: models vs. providers vs. platforms vs. benchmarks
✅ Prompt engineering 101: zero-shot, few-shot, meta-prompts & when to use “reasoning”
✅ Building your own Custom GPTs—for content, strategy docs, coaching & more
✅ Automations that turn transcripts into blog posts, spreadsheets into insights
✅ Data cleaning, contract checks & process docs—all without lifting a finger
✅ Picking the right model: why cheaper LLMs sometimes outscore GPT-4 on copy
✅ AI as your personal CMO-mentor: role-plays, feedback loops & impulse checks
✅ Content audits, gap analyses & campaign plans—instant, AI-powered QA

If you’re tired of treating AI like a magic wand—or you’re ready to stop copy-pasting prompts and start building real AI-driven workflows—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do so many marketers break into a cold sweat at the mere mention of “board meeting”? 🤔 We’ve all been there—calendar invites arrive, you scramble through slide decks, and suddenly your palms are slick with nerves…

In this episode, we’re joined by Chris Kelly, Head of Marketing, to unpack the marketer’s boardroom debut—how to earn that seat, craft the right story, and walk out with the board singing your praises blame-it-on-marketing_f….

We get into:
✅ Why only commercially minded marketers should elbow their way in (and how to know if it’s your moment)
✅ Networking tactics that turn casual hallway chats into boardroom invitations
✅ Crafting slides that follow your narrative—story first, data second, and a dash of creative flair
✅ The board’s must-know metrics (cost per lead, brand awareness lift) vs. vanity numbers you can ditch
✅ Surviving the toughest questions: AI tools for mining potential Q&A and rehearsal hacks
✅ Rehearsal rituals—record yourself, get feedback, and build unshakeable confidence
✅ Showcasing your team’s wins to build internal advocates (and succession backups)
✅ Post-meeting power plays: following up on board queries to cement your credibility

If you’re tired of sweating over last-minute decks—or you’ve been knocking on the boardroom door with no answer—this one’s for you.

Why do so many marketers build campaigns in a vacuum—then wonder why they flop? 🤔 We’ve all seen it: content calendars packed with guesswork, launch after launch… and still, crickets.

In this episode, we’re joined by Helen Saxton, customer-experience advocate and Blame It On Marketing’s newest bestie, to unpack why customers must be at the heart of every business—and how to turn real-world feedback into content that converts.

We get into:
✅ Why brand managers who never speak to customers keep missing the mark
✅ Mining free insights from social comments, CS tickets & on-site reviews
✅ Balancing quant (surveys, NPS) with qual (deep-dive interviews) for true customer clarity
✅ Partnering with customer-success/service teams for an always-on feedback loop
✅ When to pick up the phone—and when to gather feedback asynchronously

If you’re tired of launching campaigns nobody asked for—or if you’ve been guilty of marketing by gut instead of data—this one’s for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do so many B2B marketers treat YouTube like a dusty archive? 🤔 We’ve all seen it—upload a stale webinar, paste a podcast video, and then scratch your head when views don’t budge… with zero strategy behind it.

In this episode, we’re joined by Jake Kitchiner, co-founder of Channel Crawler and our new Blame It on Marketing YouTube guru, to unpack the B2B Tube trap—why companies dump content on YouTube and see no ROI, and how to build a channel that actually drives leads. blame-it-on-marketing_y…blame-it-on-marketing_y…

We get into:
✅ Why simply reposting webinars and demos is YouTube clickbait… for crickets
✅ The three-step service model: free tutorials → paid deep-dives → new clients
✅ How B2B SaaS brands like Clay turn “how-to” videos into product subscriptions
✅ YouTube’s three discovery feeds—Homepage, Suggested, Search—and how to win them
✅ Crafting hooks, thumbnails & chapters that make viewers click, watch, and subscribe
✅ Evergreen content planning: batch filming, SEO research, and a six-month runway
✅ How to use YouTube Ads with channel & video-level targeting (not just keywords)
✅ Repurposing your podcast or LinkedIn content into short-form YouTube hits

If you’re tired of uploading endless “just-because” videos—or if you’ve been guilty of treating YouTube like a dumping ground—this one’s for you.

🎧 Listen now and let’s talk about turning YouTube views into real business.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do so many companies treat consultants like magic beans? 🤔 We’ve all seen it—bring in a “growth expert,” sprinkle them between teams, and pray they fix everything… without clear goals or accountability.

In this episode, we’re joined by Loren Shumate, growth consultant and our new Blame It On Marketing bestie, to unpack the consultant conundrum—why leadership chases silver bullets, where it blows up, and how to get real ROI instead ​E84.

We get into:
✅ The biggest myth giving consultants a bad rap—and why clear deliverables matter
✅ How to know when your startup needs outside help (and who should make that call)
✅ The right questions to ask before signing a statement of work
✅ Why siloed tactics fail—and how consultants drive cross-functional alignment
✅ Dodging “magic bean” tech plays: why you need vendor-agnostic advice
✅ Turning boardroom truths—like “my CRM’s a ball of yarn”—into actionable change ​E84
✅ Red flags that scream “run away” when you’re vetting marketing experts
✅ The LinkedIn soap-opera of fake influencer feuds—and why labels don’t make better marketing

If you’ve ever hired (or been tempted to hire) a consultant—and ended up with a mess—this one’s for you.

Why does email marketing often feel like shouting into the void? 🤔 We’ve all been there—campaigns get built, contacts pile up, and engagement flatlines… yet somehow “just send more emails” remains the rallying cry.

In this episode, we’re joined by Beth O’Malley, self‑proclaimed Email Queen and 12‑year CRM veteran, to dismantle the biggest email myths—why your campaigns keep missing the mark, and exactly how to fix them.

We get into:
✅ Why borrowing B2C “best practices” and 2004 segmentation still holds you back
✅ The real risks of buying cold lists (and smarter ways to reach prospects)
✅ The three pillars of email mastery: strategy, data integrity & tech setup
✅ How to build subscriber‑centric journeys that deliver the right message at the right time
✅ Quick wins with exclusion‑based campaigns to trim the fat and boost engagement
✅ Why open rates lie—and which metrics actually prove email ROI
✅ Avoiding technical dead ends: SPF, DMARC & platform limitations to watch
✅ Winning leadership buy‑in with analogies (and the cost‑of‑inaction playbook)
✅ The unethical tricks—like fake order confirmations—that always backfire

If you’re done watching your emails underperform—or you’re ready to turn email into your highest‑ROI channel—this one’s for you.

Link to Beths course: https://www.certifiedguru.com/

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

What’s causing senior marketing leaders to burn out, feel isolated, and lose their edge? 🤔 In this episode of Blame It On Marketing, Emma and Ruta sit down with the insightful Fiona Jensen—a veteran with over 20 years of B2B marketing recruitment experience—to break down the hidden crisis in senior marketing.

We get into:

✅ The real reasons behind the burnout and isolation of senior marketers
✅ Why being the “glue” of the company can make your contributions invisible
✅ How unrealistic KPIs, shifting roles, and ever-growing pressure are driving top talent to quit
✅ The essential role of building a robust network and finding the right mentors
✅ Practical red flags and tips for spotting unhealthy work environments and preventing burnout

If you’re tired of seeing top marketing talent get crushed under endless pressure—or if you’re a senior marketer needing a wake-up call on how to safeguard your career and well-being—this episode is for you.

We’re Ruta and Emma, the marketing consultants behind Blame it on Marketing.

If you’re in B2B SaaS or professional services and looking to do marketing that actually drives revenue and profit, we’re here for it.

Visit blameitonmarketing.com and let’s get this show on the road.

Why do CEOs sometimes go rogue on social media—and what does it mean for your brand? 🤔 In this episode, we’re joined by Amber to dig deep into the wild world of executive online antics. From LinkedIn mishaps to rogue posts that cross the line, we unpack how CEOs’ off-the-cuff behavior can affect everything from corporate culture to talent attraction.

We get into:

✅ The high-stakes world of CEOs building personal brands—and sometimes stepping way over the line
✅ How misguided attempts at “juicy” engagement can backfire and why a little media training goes a long way
✅ Real-life examples of rogue posts that made waves (yes, including the infamous “boob post”)
✅ The power of a solid social media policy and crisis plan in keeping your brand safe
✅ Insider gossip and survival tips from marketers who've navigated the fallout

If you’ve ever wondered how to manage the fallout when a CEO’s online behavior starts causing havoc—or if you just love a good marketing scandal—this episode is for you.