In this week's podcast, Paul hosts his monthly solo show where he shares with you the difference between bookkeepers, CPAs and CFOs.

All companies need all three professionals and in order to have built in accountability, it usually makes the most sense to have all three be different people.

A bookkeeper focuses on the past - they make sure all your transactions are accounted for correctly.

A CPA focuses on the past - they make sure you are staying compliant with your taxes.

A CFO focues on the future - they make sure you have a financially healthy business that produces consistent, positive cash flow.

Don't wait another day to start achieving more money, time and freedom. Schedule a call today and receive a complementary financial assessment of your business: https://thebluecollaradvisors.com/call/

Today we're joined by Brandon Lazar, a seasoned entrepreneur and strategic visionary with over 15 years of dedicated experience in the home service industry. In 2023, Brandon successfully sold his exterior cleaning business, achieving a seven-figure sale. He is known for his innovative management approach, including the implementation of performance pay and virtual assistants to boost operational efficiency. After his successful exit, Brandon founded NinjaVA and BonusUP, two dynamic companies at the forefront of providing virtual assistant services and revolutionizing performance pay software.

In our interview, we dive into:

1. • Why should we consider using VAs for all of our admin, CSR, dispatch and email work.
   • What can a VA do is a Home Service Business?
   • What can’t a VA do?
   • What's the best way to teach a VA to do new tasks?
   • What are best practices in onboarding a new VA to your team?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands.

Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Blanded: KickCharge Your Home Service Brand.

His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world.

In this podcast, we discuss:

1. • What is White Van Syndrome?
   • What does Dan say to people who say “mascots are overdone”?
   • Why should you never use initials or your name in your brand?
   • Many companies do all the things and ignore branding, why should we put brand at the forefront?
   • What can a disruptive brand do the financials, marketing spend, etc. of the business?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/