In this week's podcast, Paul hosts his monthly solo show where he shares with you the difference between bookkeepers, CPAs and CFOs.

All companies need all three professionals and in order to have built in accountability, it usually makes the most sense to have all three be different people.

A bookkeeper focuses on the past - they make sure all your transactions are accounted for correctly.

A CPA focuses on the past - they make sure you are staying compliant with your taxes.

A CFO focues on the future - they make sure you have a financially healthy business that produces consistent, positive cash flow.

Don't wait another day to start achieving more money, time and freedom. Schedule a call today and receive a complementary financial assessment of your business: https://thebluecollaradvisors.com/call/

Today we're joined by Brandon Lazar, a seasoned entrepreneur and strategic visionary with over 15 years of dedicated experience in the home service industry. In 2023, Brandon successfully sold his exterior cleaning business, achieving a seven-figure sale. He is known for his innovative management approach, including the implementation of performance pay and virtual assistants to boost operational efficiency. After his successful exit, Brandon founded NinjaVA and BonusUP, two dynamic companies at the forefront of providing virtual assistant services and revolutionizing performance pay software.

In our interview, we dive into:

1. • Why should we consider using VAs for all of our admin, CSR, dispatch and email work.
   • What can a VA do is a Home Service Business?
   • What can’t a VA do?
   • What's the best way to teach a VA to do new tasks?
   • What are best practices in onboarding a new VA to your team?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

Dan Antonelli is the President and Chief Creative Officer of KickCharge Creative, an award-winning New Jersey-based branding agency that specializes in helping home service businesses redefine themselves and stand out with disruptive brands.

Dan is a nationally recognized speaker and expert on home service branding, with several books on branding to his credit, including Building a Big Small Business Brand and his new Amazon best-selling book, Branded Not Blanded: KickCharge Your Home Service Brand.

His signature wrap style that integrates disruptive branding has served as a model for superior home service fleet branding throughout the world.

In this podcast, we discuss:

1. • What is White Van Syndrome?
   • What does Dan say to people who say “mascots are overdone”?
   • Why should you never use initials or your name in your brand?
   • Many companies do all the things and ignore branding, why should we put brand at the forefront?
   • What can a disruptive brand do the financials, marketing spend, etc. of the business?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

Ali Alden is a seasoned small business strategist and marketer with over 15 years of experience. Specializing in the trades and home service industry, she dedicates her expertise to helping small business owners break through growth barriers and claim a larger share of the market.

As a Pumpkin Plan Strategist and StoryBrand Certified Guide, Ali uses proven strategies for scaling small businesses, identifying untapped opportunities, and creating a distinctive market presence.

In today's podcast we dive into:

1. • How can the Pumpkin Plan by Mike Michalowicz transform our business.
   • Why is having a strong brand so important.
   • What is the #1 reason blue collar businesses struggle to grow?
   • When a technician starts their business, they first usually say YES to everything. How do we stop doing everything and find our sweet spot in the marketplace?

Transform from a stressed out, uncertain business owner, to a confident, respected CEO with clarity of your financial health. Visit today: https://thebluecollaradvisors.com/

In this week's podcast, Paul hosts his monthly solo show where he shares with you the five things you can do to increase the ROI on your marketing.

For most companies in the trades, it feels like leads are slowing down.

The COVID boom is gone and we are in a repair economy.

Or so they say.

Before trying to get more leads, let's focus on getting more out of every lead.

Tune into today's episode where you'll learn five things you can begin to implement right away.

Don't wait another day to start achieving more money, time and freedom. Schedule a call today and receive a complementary financial assessment of your business: https://thebluecollaradvisors.com/call/

Jack Tompkins, aka Pineapple Jack, the owner of Pineapple Consulting Firm, a fractional analyst company that helps small businesses be data-driven the easy way.

In today's interview, we dive into:

• What does it mean to be data driven?
• How do we know what data to focus on?
• What's the ONE metric you should be tracking?
• How to start becoming financially savvy.
• Going from a technician to a CEO

Transform from a stressed out, uncertain business owner, to a confident, respected CEO. Visit today: https://thebluecollaradvisors.com/

Andy is the founder of Canlas Capital where he helps business owners gain access to capital to grow and scale their business. Whether it’s for a real estate transaction, working capital or acquisition, Andy acts as your coach and advocate. He specializes in not only looking at traditional sources but also alternative sources.

In today's interview, Andy discusses:

• What it means to be "bankable."
• What you need to do to become "bankable."
• The current market conditions and interest rates.
• The biggest financial mistakes he sees business owners make.
• Different types of lending.

Don't wait another day to start achieving more money, time, and freedom. Schedule a call today and receive a complementary financial assessment of your business. We'll figure out what's working, what's not working and what's getting in the way of you achieving your goals:

https://thebluecollaradvisors.com/

Jon Torrey is the co-founder and Director of Marketing at SearchLight, a data and analytics company in the Home Services vertical. SearchLight first started as a digital marketing agency, but realized there were gaps with accurately tracking revenue generated by various marketing channels. The team and company fully pivoted into developing this software and have spent the last half-decade building their solution from the ground up specifically for trade businesses.

In today's interview, Jon dives into:

• Why you don't need more leads.
• How to close more unsold estimates.
• What metrics you need to be tracking.
• Why you might have a sales problem and not a lead problem.

Ready to get your business financially on track? Book a call with me today to learn how a CFO can transform your business: https://thebluecollaradvisors.com