How do founders of small bootstrapped companies hire new employees?

Adam Wathan got over 1600 people who applied for two new roles at Tailwind Labs (a small team of six people). They ended up hiring two people, but neither of them actually applied. This wasn't how Adam expected (or hoped) this process would go. There were lots of surprising takeaways and lessons learned from the whole experience.

Links:

• Hackers Inc podcast
• Tailwind job opening announcement
• Design Engineer job posting
• Staff Software Engineer job posting
• Reddit: 11 months of job searching visualized

Have feedback on this episode?

• 👉 ​Leave a voicemail here​
• 🐦 Reply on Twitter

Timestamps:

• (03:40) - What's the size of Transistor and when did you last hire?
• (05:29) - How did you meet or find your employees?
• (07:17) - Adam's process for hiring
• (12:49) - The energy required to process applications
• (17:37) - What got people in to the 100 list?
• (21:08) - Did Adam get any videos in applications?
• (24:54) - Previous employment was a good indicator
• (30:21) - Painting a picture of what the position looks like
• (32:07) - The kinds of people who applied
• (34:57) - How did the application process work out?
• (38:57) - The kinds of questions we asked applicants
• (42:30) - Does a great conversation impact a hiring decision or not?
• (49:29) - Does having the position open in public help?
• (51:41) - How Adam was connected to the people they hired
• (59:36) - The importance of conference conversations
• (01:02:25) - Finding ways to share your work in public
• (01:06:16) - The process does work... just not this time
• (01:12:35) - Could I ever get comfortable with a 70% success rate?
• (01:20:58) - Bringing in someone you knew vs a fan
• (01:26:50) - Keeping a tab in different areas to pull from

Thanks to our monthly supporters

• Pascal from sharpen.page
• Rewardful.com
• Greg Park
• Mitchell Davis from RecruitKit.com.au
• Marcel Fahle, wearebold.af
• Bill Condo (@mavrck)
• Ward from MemberSpace.com
• Evandro Sasse
• Austin Loveless
• Michael Sitver
• Dan Buda
• Colin Gray
• Dave Giunta

Want to start a podcast on Transistor? Justin has a special coupon for you: get 15% off your first year of hosting: transistor.fm/justin

A panel discussion on 37signals' first ONCE product, the launch of Campfire ("pay for it once, install it, and run it on your own server"). Ian Landsman, Tyler Tringas, and Justin Jackson share what they expected to happen before the launch, what did happen, and what it means for indie hackers and bootstrappers who want to launch SaaS companies. Is this the end of SaaS?

Links:

• Once landing page
• Campfire sales page
• DHH's tweet: "ONCE/Campfire hasn't even been for sale for a week, but we've already sold more than quarter of a million dollars."
• Tyler Tringas's video

I want to hear your thoughts:

If you listen to the episode, I'd be curious to hear your thoughts:

• Can you think of a low-price, pay-once, on-prem software product that's succeeded? (The only one I could think of was ​Statamic CMS​)
• Do you think a different Once product might have made more sales? What kinds of products do you think might work?
• Did you buy Campfire? What did you buy it for? Are you using it as a chat tool for your company?
• Other thoughts on our discussion.

👉 ​Leave a voicemail here​

🐦 Reply on Twitter

Timestamps:

• (00:00:00) - "I appreciate that 37signals exists."
• (00:01:58) - 37signals' influence in the bootstrapped startup space
• (00:03:58) - What did we expect from the Campfire/Once launch?
• (00:06:23) - DHH's tweet on Campfire sales – is that what we expected?
• (00:09:49) - The Once model, philosophy, and Campfire's history
• (00:17:21) - Misconceptions about what IT Managers want
• (00:19:49) - How Campfire was marketed and positioned
• (00:26:01) - Basecamp's PR, virality, and audience
• (00:28:29) - Can you do customer research to validate demand?
• (00:32:01) - The volume of sales as a success metric
• (00:33:33) - The Potential for Campfire's expansion
• (00:37:37) - Distribution opportunities with hosting providers
• 00:39:31) - The intuition behind HEY Email's success
• (00:43:42) - The Value of an Audience and Customer Overlap
• (00:45:12) - The Compounding Advantage of Longevity
• (00:49:54) - Scorecard

Thanks to our monthly supporters

• Pascal from sharpen.page
• Rewardful.com
• Greg Park
• Mitchell Davis from RecruitKit.com.au
• Marcel Fahle, wearebold.af
• Bill Condo (@mavrck)
• Ward from MemberSpace.com
• Evandro Sasse
• Austin Loveless
• Michael Sitver
• Dan Buda
• Colin Gray
• Dave Giunta

🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn how to start your own podcast!

Fast Company called Acquired "the #1 tech podcast sensation." I've been a huge fan of the show for years. So, I was surprised when they contacted me and wanted to switch to Transistor for podcast hosting!

Since switching, they've had a breakout year. Their clips started showing up everywhere on my social media feed; they had chart-topping episodes on Nintendo, Nike, and Costco, and they interviewed the CEOs of NVIDIA, Uber, and Charlie Munger.

And this was the year that Ben Gilbert and David Rosenthal (the co-hosts) both went full-time on the podcast. Podcasting is now their job.

With all of that activity, I thought Build your SaaS listeners would be interested in hearing my interview with David about their entire story:

• How they got started, how they built momentum over time,
• how they were able to double their audience every single year since 2015,
• And how that momentum ended up Attracting an incredibly valuable audience that they've now monetized through sponsorships.

This interview has so much that podcasters, creators, and indie entrepreneurs will find super helpful and inspirational.

🔥 Key moments:

• (0:00:00) – A breakout year for Acquired
• (0:01:45) – What is the Acquired podcast about?
• (0:02:40) – How the Acquired podcast got started (origin story)
• (0:07:23) – How Ben and David's co-hosting relationship works
• (0:09:00) – The 3 big goals that made them want to start Acquired
• (0:11:38) – How did listeners respond to the first episodes?
• (0:14:55) – The best reason to start a podcast
• (0:15:30) – The secret to how Acquired attracts new listeners
• (0:18:13) – How they got featured in Apple Podcasts, Overcast, Pocket Casts, and Spotify
• (0:24:18) – How they got their first podcast sponsors (and why it wasn't about making money)
• (0:27:58) – Why they give their sponsors a white glove, 11-star experience
• (0:34:13) – How to get more word-of-mouth referrals for your podcast
• (0:37:00) – Acquired's unconventional approach to podcast ads
• (0:41:54) – How the Acquired podcast's growth machine works
• (0:48:05) – Why their NVIDIA podcast episode went viral
• (0:50:48) – Why they switched from Libsyn to Transistor for podcast hosting
• (0:57:18) – The rise of the "independent, boutique podcaster."
• (1:02:27) – "The future of podcasting doesn't belong to Gimlet, NYT, NPR..."
• (1:06:22) – David Rosenthal's advice to aspiring podcasters

Thanks to our monthly supporters

• Pascal from sharpen.page
• Rewardful.com
• Greg Park
• Mitchell Davis from RecruitKit.com.au
• Marcel Fahle, wearebold.af
• Bill Condo (@mavrck)
• Ward from MemberSpace.com
• Evandro Sasse
• Austin Loveless
• Michael Sitver
• Dan Buda
• Colin Gray
• Dave Giunta

🎙️ Podcast hosting is provided by Transistor.fm.
📺 Learn how to start your own podcast!