In this episode of the Built to Last show, Megan engages in an insightful dialogue with Jenna Larson, founder of GroupTrack CRM. They explore how Jenna developed this tool to manage social media client interactions, stemming from her own experiences.

Their conversation emphasizes the importance of genuine engagement in today's business landscape, especially within Facebook groups, where building trust is crucial. Jenna shares strategies for nurturing leads through personalized outreach and effective community engagement.

They address common concerns around implementing GroupTrack CRM, highlighting its user-friendly onboarding process. This episode provides valuable insights on adapting to changing buyer psychology and cultivating lasting business relationships in a dynamic marketplace.

HIGHLIGHTS:

4:29 The Birth of GroupTrack CRM

7:59 Navigating Imperfection in Business

9:43 Building Community with Purpose

12:55 The Power of DMs

14:47 Understanding Buyer Psychology

20:22 Adapting to Changes in the Market

22:43 Automation vs. Personal Touch

26:36 Cultivating Engagement in Groups

32:25 Overcoming Tech Overwhelm

36:50 When to Invest in GroupTrack

CONNECT WITH JENNA:

Website

Jenna's FB Community

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan shares three actionable strategies to fill your group coaching program with clients this week, without the complexity of funnels or ads.

She discusses using client interviews for feedback that can lead to service conversations, reconnecting with former clients through personalized outreach, and following up with past consults to remind them of their goals.

Megan emphasizes the power of bold action and clear communication, sharing how asking can create opportunities. Lastly, you're invited to explore her free resource, the Perfect Group Coaching Offer Playbook, to effectively structure and present your offerings. Take action now to build a thriving coaching business!

HIGHLIGHTS:

1:43 Client Interviews for Quick Wins

4:24 Reconnecting with Old Clients

5:38 Following Up with Past Consults

8:37 The Power of Asking

11:03 Simplifying Your Selling Strategy

MENTIONED IN THIS EPISODE:

Group Coaching Playbook

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode of the Built to Last show, Megan interviews Kendall Lejeune, exploring his multifaceted journey as an entrepreneur, educator, and branding expert.

Kendall recounts his early influence from his entrepreneurial grandfather, which instilled a strong desire to forge his own path rather than adhere to traditional employment models. Though he initially thrived as a music teacher, he felt a persistent entrepreneurial drive, leading him to explore real estate while still educating students. He began wholesaling houses while teaching and quickly expanded his income through real estate.

The conversation shifts to how Kendall's diverse pursuits intersect and inform his approach to branding and community building. He compares designing marching band shows to creating effective brands, equating both to theatrical productions that elicit specific emotional responses from an audience. Through his experiences in music and performance, Kendall articulates how successful branding hinges on intentional design elements, stimulating emotional connections and guiding customer perceptions.

Kendall further discusses organic growth strategies he employed to cultivate his community without relying on paid advertising, emphasizing that brands should make people feel part of something greater. Initially, he focused on providing free, value-driven content in his podcast, asking insightful questions that resonated with listeners.

The essence of his growth strategy intertwines community engagement with the branding process, reflecting that the brand's “soul” resonates with its audience. He emphasizes the importance of understanding human psychology to foster that sense of belonging — recognizing the various desires and fears driving potential audience members. This genuine understanding encourages community members to engage at different levels, including both free and paid offerings, translating inquiries and interest into structured programs that add value to their entrepreneurial journeys.

Kendall also addresses the evolution of the brand and the organic adaptation of its offerings, noting that changes should align with the community's needs. He acknowledges that branding isn't just about transactional relationships; it’s about creating meaningful experiences and responding genuinely to audience feedback.

HIGHLIGHTS:

6:46 The Journey into Real Estate

16:55 Transitioning from Teaching to Consulting

24:16 Creating Community and Engagement

29:49 The Psychology of Community Building

37:41 The Soul of Your Brand

CONNECT WITH KENDALL:

Only Brand Fans

Only Land Fans

Kendall's website

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc |...

Meg Rentschler, a psychotherapist turned executive coach, discusses her journey with Megan, emphasizing the importance of mastering coaching skills over sales tactics.She highlights the challenges new coaches face in defining their identities and the pressures of group coaching.

The conversation addresses the need for realistic client expectations, the adverse effects of a scarcity mindset, and the significance of self-care. Meg and Megan focus on fostering relational connections over transactional interactions, particularly within business settings. They discuss the significance of active listening and curious questioning as pivotal relational skills that enhance the client-coach dynamic, echoing the need for leaders to cultivate these traits within their teams for a healthier and more productive environment.

HIGHLIGHTS:

3:30 Meg's Journey from Psychotherapy to Coaching

7:54 The Shift to Executive Coaching

8:22 The Importance of Mastery in Coaching

13:01 Navigating Group vs. Private Coaching

16:15 Fear and Success in Coaching

20:38 Client Success and Retention in Coaching

28:17 Addressing Burnout in the Coaching Industry

32:25 Creating Flow in Business

37:05 The Importance of Iteration in Learning

40:24 Building Relational Connections in Coaching

CONNECT WITH MEG:

Website

Star Coach Podcast

YouTube

LinkedIn

Facebook

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

In this episode, Megan dives into a thoughtful conversation with Vincent Pugliese, an expert in building and nurturing memberships. As someone who recognizes the power of connections, Vincent shares insights distilled from his journey—from a successful sports photographer to a thriving membership coach. His passion for community and the impact of meaningful interactions are evident throughout our discussion.

The conversation transitions into the topic of membership models, with Vincent sharing his belief that a strong membership foundation can drive success across various types of businesses. He explains how memberships not only provide financial stability but also cultivate community, allowing members to engage actively and share their experiences. The idea of starting small with memberships is reinforced; success can bloom from seemingly humble beginnings where four interested people can turn into a thriving community.

Vincent's unique perspective on learning from failures and the necessity of starting, even from a low point, sheds light on the path to entrepreneurial accomplishment. His hilarious yet humbling story about a speaking engagement with an almost empty audience serves as a powerful reminder that the size of an audience is not as significant as the authentic connections made during any exchange.

They also discuss the flexibility of membership models, emphasizing their adaptability based on the audience's needs. Vincent addresses the misconception that one must have a colossal following to launch a successful membership. Instead, he encourages aspiring entrepreneurs to identify their passions and create content that resonates with their intended audience, ultimately leading to organic community growth.

As they shift gears, Vincent breaks down his own membership tiers, illustrating how they’re structured to offer varying levels of engagement, from budget-friendly access to exclusive, higher-touch experiences. He explains the logic behind these tiers, showing how they create a funnel that allows members to choose their journey and find the most value where they need it most.

Throughout the conversation, it becomes clear that Vincent epitomizes the belief that community fosters not just growth, but also sustainability in business. His approach resonates with anyone looking to build a business that prioritizes genuine relationships and shared success.

HIGHLIGHTS:

3:11 The Power of In-Person Connections

5:28 Embracing Vulnerability in Entrepreneurship

8:13 Lessons from Small Audiences

11:31 The Importance of Origin Stories

18:59 Discovering a New Passion

23:58 The Appeal of Membership Models

25:46 Understanding Membership Dynamics

28:42 Customizing Your Membership Offer

30:57 Building a Stadium for Your Business

34:11 The Content and Connection Rivers

41:06 Selecting the Right Membership Tier

44:36 The Evolution of Memberships

56:17 Freedom Over Content

CONNECT WITH VINCENT:

Website

The Wealth of Connection audio book

Facebook

Instagram

In this episode, Megan reconnects with entrepreneur, Art Bejarano, owner of Integrity Engineering and Design Solutions. They discuss his journey through entrepreneurship, including the challenges of the 2008 financial crisis and the strategic shifts that led to his company's success. Art highlights his upcoming book, *Fire Yourself: A Simple Way to Self-Direct Your Career*, which introduces the three R's: Recognition, Reframe, and Reposition for overcoming adversity.

They explore the power of collaboration and Art’s innovative approach of working with competitors to create community success. He shares strategies for effective communication across diverse backgrounds and offers practical advice on targeting niche markets and building partnerships. This episode is filled with actionable insights and inspiration for navigating entrepreneurial challenges.

HIGHLIGHTS:

3:46 New Perspectives on Coaching

4:39 Art's Entrepreneurial Journey

7:39 The Concept of Fire Yourself

9:27 The Three R's Framework

16:17 Reframing Challenges

17:52 Collaboration with Competitors

27:11 The Art of Communication

30:50 Building Strong Relationships

42:05 Upcoming Book Release

48:32 Final Thoughts on Niche Marketing

CONNECT WITH ART:

Website

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course

"It's not just about what needs to be done, it's asking who do those goals require me to be."

In this episode, Megan has a deep conversation with Dana Earhart, a business growth strategist whose passion for growth and strategy resonates throughout our discussion. They explore Dana's inspirational journey from corporate consulting to entrepreneurship, highlighting the pivotal moments that shaped her career path. After a successful stint in a corporate role where she led a large team across the country, Dana faced challenges that compelled her to reconsider her priorities and ultimately led her to become a business owner.

Throughout their conversation, they delve into common pitfalls business owners face, particularly the tendency to lose themselves in the hustle and grind, neglecting the personal aspects of life that contribute to their overall well-being. Dana emphasizes the importance of maintaining a balance between productivity and personal life, sharing practical insights on how she manages her own time and priorities as a single mother and business owner. She shares invaluable strategies for ensuring that business growth aligns with personal values and life goals.

They also discuss the financial health of businesses, especially in light of potential economic downturns. Dana uncovers practical measures that entrepreneurs can take to maintain their business's financial stability and make strategic decisions, particularly in uncertain times. The conversation stresses the significance of understanding profit margins, embracing strategic marketing, and nurturing client relationships to secure a healthier business trajectory.

Dana shares profound observations about the role of CEOs and the misconception surrounding that title. She argues that successful leaders must be involved enough to mentor their teams while also nurturing a culture of independence and accountability among their employees. This balance is crucial in transitioning from a doer to a leader capable of scaling for growth.

HIGHLIGHTS:

3:40 Dana's Journey to Business Ownership

8:28 Transitioning from Corporate to Entrepreneur

11:04 Common Patterns in Business Ownership

13:47 Shifting Perspectives on Business Success

17:16 Keeping Businesses Financially Healthy

21:20 The Role of the CEO in Growth

25:39 Balancing Leadership and Team Dynamics

32:15 Stuck Points in Business Growth

CONNECT WITH DANA:

Website

Lead with Purpose book

Free chapter of Lead with Purpose

Facebook

Instagram

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call |

In this episode, Megan speaks with Dr. Cheri Toledo, a veteran in course creation and adult learning. They examine key concepts such as curriculum development and enhancing client success within the coaching sector.

Dr. Cheri highlights her extensive experience in education and technology, advocating for engaging online learning environments. The discussion addresses high dropout rates in online coaching, pinpointing common pitfalls like information overload and disorganized materials.

They explore effective pacing and logical course structures essential for adult learners. The conversation also distinguishes between cohort-based and evergreen coaching programs, emphasizing the importance of structure, live calls, and interactive learning techniques.

HIGHLIGHTS:

10:20 Designing Effective Workshops

13:03 Client Success in Coaching

15:09 Common Mistakes in Course Delivery

19:01 Enhancing Program Structure

24:01 Keeping Clients Engaged

26:33 Cohort vs. Evergreen Models

31:32 Using Technology for Learning

33:46 Structuring Live Calls Effectively

39:46 The Power of Peer Groups

48:21 Starting Points for Improvement

CONNECT WITH DR. CHERI:

Website

FREE course or program audit

Facebook

Instagram

Megan Huber’s Socials & Resources:

LinkedIn | Instagram | Facebook | Book a Call | Consulting

Structured Freedom Inc | Client Acquisition For High Ticket Coaches

The Coaches Pathway to $500K | Guide and 10-part video mini-course