Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.

Timestamps:

00:00 Introduction

01:06 The Deadly Sin of Marketing

01:35 Content vs. Marketing: Defining the Difference

02:31 The Evolution of Content-Driven Marketing

03:13 The Importance of Engagement in Content

04:24 Storytelling vs. Story Selling

06:17 Building a Content-Driven Machine

08:23 The Power of Consistent Messaging

09:52 Core Beliefs and Audience Engagement

16:49 Actionable Steps for Content Strategy

17:52 Conclusion and Final Thoughts

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