Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode.

Timestamps:

00:00 Introduction

01:45 Jon Alexander's Business Journey

02:16 Marketing Strategies and Assumptions

04:27 Challenges and Adjustments

14:50 Acquisition and Monetization

25:44 Understanding Front End and Back End in Business

26:12 Adjusting Strategies for Better Results

26:37 The Importance of Live Events

28:21 Learning from Surprises and Setbacks

31:02 Planning for Success: Q4 and Beyond

31:55 Setting Ambitious Goals and Working Backwards

37:35 Balancing Short Term Revenue and Long Term Growth

43:05 Key Advice for Aspiring Entrepreneurs

47:21 Conclusion and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com

Today we’re unpacking one of the most intimidating parts of starting or scaling any business. You’ve got your offer, you’re making money. How do you break through the next ceiling? How do you go from $1 to $10 million or $100 to 500 million? The one thing most businesses will put off is addressing the “front of house” and I’m not talking about receptionists or your website. It’s one of the hardest parts of business, front-end growth. We share why so many businesses struggle, give breakdowns on how to make it work and share specific examples of what you can do. If you’re not afraid of doing the hard things, you’re going to love this episode.

Timestamps:

00:00 Introduction

01:11 Breaking Through Business Growth Ceilings

02:11 Understanding Leads and Opportunities

03:20 The Importance of Engagement

04:31 Front-End vs. Back-End Marketing Strategies

06:11 Scaling Your Business: Tactical Approaches

10:43 Leveraging Affiliates for Distribution

12:49 Broadening Your Target Audience

16:51 Building a Brand for Mass Appeal

20:22 Final Thoughts and Conclusion

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com

Today my Dad finally speaks out against one of the deadly sins in marketing. We believe that strong marketing is about providing value to your customers. There’s a lazy way to get results though. The hidden cost is an erosion of trust and death by 1,000 cuts over time. There’s a better way to do it. If you want to avoid committing one of the deadly sins of marketing and instead have a strong foundation that will serve your business for years - turn your volume up and buckle up.

Timestamps:

00:00 Introduction

01:06 The Deadly Sin of Marketing

01:35 Content vs. Marketing: Defining the Difference

02:31 The Evolution of Content-Driven Marketing

03:13 The Importance of Engagement in Content

04:24 Storytelling vs. Story Selling

06:17 Building a Content-Driven Machine

08:23 The Power of Consistent Messaging

09:52 Core Beliefs and Audience Engagement

16:49 Actionable Steps for Content Strategy

17:52 Conclusion and Final Thoughts

Stay Connected:

Visit us at: https://www.marketingedgepod.com/

Join our community of entrepreneurs: https://www.skool.com/marketing-edge

Get more free valuable content to watch: https://youtube.com/@codyalexandermkt

Follow Jon on LinkedIn: www.linkedin.com/in/jon-alexander-ceo

Follow Cody on LinkedIn: https://www.linkedin.com/in/codyalexander2

Follow Cody on X: https://x.com/codyalexander2

For feedback, episode ideas, and guest suggestions, contact: cody@marketingedgepod.com