Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the intricacies of search marketing versus paid media, exploring how marketing strategies have evolved with technological advancements. They discuss the unpredictability of Google updates, the shift towards social platforms by younger demographics, and the importance of adopting a multi-channel approach in today's digital landscape. Tune in as they share insights on the most effective channels for reaching an audience and why owned media might be more crucial than ever.

Highlights:

"If you’re starting from scratch with marketing, it’s not search marketing I’d double down on."

"The new model for organic reach should include connection, authenticity, and a surround sound strategy across multiple platforms."

"People are looking for authenticity and consistency in the personalities they follow, not just content."

"As marketing evolves, the channels that once dominated are being overtaken by more agile, targeted, and engaging mediums."

Timestamps:

00:00 - Introduction: The Current State of Search Marketing

02:52 - The Inefficacy of Traditional Search for Nationwide Businesses

05:03 - Shifting Priorities: Paid Media vs. Organic Search

08:24 - The Impact of AI and Generational Changes on Search Behavior

11:05 - The Importance of Multi-Channel Marketing Strategies

14:00 - Connection and Authenticity in Content Marketing

17:00 - Discussing Owned Media and Its Advantages Over Organic Search

20:21 - User Experience and the Shift Away from Traditional Search

23:18 - Reddit as an Emerging Search Platform

26:28 - The Role of Specialized Sites and Social Groups in Niche Searches

27:24 - Conclusion: Future Outlook on Search Marketing

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

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Welcome to a new episode of Business Lunch! In this episode, we sit down with Craig Siegel, a former Wall Street professional turned motivational speaker and entrepreneur. Craig shares his transformative journey from financial trading to finding fulfillment in helping others achieve their potential through personal development and entrepreneurship. Tune in to discover how Craig's experiences and insights can inspire you to reinvent your career and align your professional life with your personal values.

Highlights:

"Success is more than just making money; it's about finding your purpose and sharing your unique gifts with the world."

"I believe once you have the willingness and step into discomfort, that could be your portal to expansion."

"If you can look up, then you can get up, even if you're in the darkest valleys."

"Playing small is canceled. Consider what else is possible and how."

Timestamps:

00:51 - Introduction

02:06 - Craig's Transition from Wall Street to Entrepreneurship

04:09 - The Initial Draw to Financial Trading

05:42 - The Concept of Reinvention Based on Personal Experiences

09:45 - Addressing Limiting Beliefs

14:57 - Moments of Doubt and Personal Challenges

20:00 - Surprising Personal Discoveries During Reinvention

22:17 - Common Skepticisms and Misbeliefs

26:56 - Upcoming Marathon and Personal Goals

29:36 - How to Connect with Craig and Learn More About His Work

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch! In today’s episode, we dive into the latest strategic shift at Starbucks, where the company is moving away from discounts and back towards a premium coffee house model. Roland and Ryan discuss the potential challenges of this move, comparing it to similar strategies seen in companies like Domino's and Target. Can Starbucks reclaim its reputation as a high-end coffee brand, or will it fall into the same traps that have plagued many businesses trying to shift positioning?

Highlights:

"Starbucks went from premium to discount—can they bring back the coffee house vibe?"

"Discounts attracted the wrong customers—Starbucks is now ready to ditch that approach."

"The challenge is, can Starbucks be both premium and everywhere?"

"Loyalty, not discounts—that's the new Starbucks strategy."

Timestamps:

00:00 - Introduction: Starbucks’ Discount Dilemma

01:09 - Shift to Online and App Ordering: A Retailer in Disguise

04:44 - Problem with Discounts: Attracting the Wrong Crowd

05:50 - A Return to Premium: Starbucks’ New Strategy

06:26 - Roland's Take: Discounts vs. Loyalty Programs

09:23 - Can Starbucks Gain Premium Positioning Again?

12:23 - Case Study: How Domino’s Pizza Made Its Comeback

15:00 - The Third Place: Rebuilding the Coffee House Vibe

16:15 - How Brands Lose Their Way: Insights for Business Owners

21:31 - Predictions: Will Starbucks Stick to Its Plan?

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉 / @rolandfrasierepic

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