Join Roland Frasier and Ryan Deiss on another exciting episode of "The Business Lunch Podcast." In this installment, they follow up on their recent conversation about the book launch of Roland's "Business Wealth Without Risk" with Jay Abraham.

Surprisingly, neither "Business Wealth Without Risk" nor Ryan's book, "Get Scalable," were co-authored by both of them, and they discuss why that is. They delve into the unique approach they're taking with their book launches, which is focused on generating deal flow and carving out a distinct space in the business operating system world.

Discover how they're intentionally avoiding the typical book launch strategy and aiming to engineer word-of-mouth referability for their books.

Don't miss this episode, where Roland and Ryan provide insights into their innovative book launch tactics and strategies.

HIGHLIGHTS

"The goal of the book is not to write a book that gets bought. It's not to write a book that gets read. It's to write a book that gets referred."

"You can eat your cake and have it too because all the things that you said help all of that experience of having an actual business relationship really lets you see a lot more about somebody."

"It's not given away for free because free typically is valued at nothing or less by people. The price people pay, right? Who don't pay for it."

TIMESTAMPS

00:00: Introduction

01:49: Writing with a partner

07:27: Monetizing content

12:17: Branding

16:55: Book Marketing

19:30: Non-traditional launch strategies

24:53: Referral Tactics

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: https://www.tiktok.com/@rolandfrasier

📸 Instagram: https://www.instagram.com/rolandfrasier/

📱 Facebook: https://www.facebook.com/RolandFrasierPage/

💼 LinkedIn: https://www.linkedin.com/in/rolandfrasier/

Subscribe to Roland Frasier 👉 https://www.youtube.com/channel/UCkHnnFgdaTCg8KBd7W_LGSw?sub_confirmation=1

Roland Frasier is co-founder and principal of three current Inc. Magazine fastest-growing companies and he has founded, scaled, or sold 24 different 7 to 9 figure businesses ranging from consumer products to industrial machine manufacturing companies with adjusted sales ranging from $3 million to $337 million.

Currently growing Scalable.co, DigitalMarketer.com, RivalBrands.com, and Plattr.com while advising over 150 other companies on digitally centric customer acquisition, activation, referral, retention, and revenue strategies and plan implementation.

You can also find other content by Roland on:

The Business Lunch Podcast Youtube Channel 👉

Welcome to a new episode of Business Lunch. In this episode, Ryan Deiss and I dive deep into the art of creating effective offers and adapting sales strategies for different business models. From navigating the challenges happening because of rising ad costs to understanding the nuances of sales motions, we share valuable insights and practical tips. Whether you're selling high-ticket items or aiming to optimize online conversions, this episode is packed with advice to help you convert successfully .

Highlights:

"Sales motion impacts offer structure."

"You’ve got to say at what point in this process do we get agreement on the problem? Because there’s got to be problem agreement before anything else."

"If you can understand levels of awareness, you understand probably 80% of what you need to know to be really good at sales and marketing."

Timestamps:

00:00 - Problem Agreement

04:05 - Shifting Sales Strategies

05:07 - Sales Motion and Offer Structure

07:30 - Ad Cost Challenges

10:00 - Sales Assist and Sales Function

11:45 - Levels of Awareness

13:20 - Problem Awareness to Solution Awareness

14:40 - Crafting Effective Lead Magnets

15:50 - Adapting to Market Changes

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉

Welcome to a new episode of Business Lunch, Ryan Deiss and I dissect the recent hype surrounding two new AI-powered gadgets - the Humane AI pen and the Rabbit. Both products promised to revolutionize our lives with features like real-time feedback and enhanced productivity. However, reviews have been scathing, exposing the devices as clunky, unhelpful, and ultimately a letdown. We delve into the challenges of launching new hardware products in a crowded market and explore the dangers of overpromising and failing to deliver, highlighting how a great marketing campaign can backfire if the product itself isn't exceptional.

Highlights:

"The people are not stupid long term, we're all a little stupid short term from time to time."

"It's a game of replacement, not enhancement."

"The better you are at marketing, the better your product better be.”

Timestamps:

00:54 - Introduction

02:36 - Memorial Day

05:26 - AI Devices and Hype

07:17 - The Future of AI Gadgets

12:24 - Apple Vision Goggles

14:21 - Lessons Learned

16:30 - Nobody Wants More Stuff

17:32 - Rabbit Using Chat GPT

23:10 - Marketing Lessons (and Mistakes)

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok: / rolandfrasier

📸 Instagram: / rolandfrasier

📱 Facebook: / rolandfrasierpage

💼 LinkedIn: / rolandfrasier

Subscribe to Roland Frasier 👉 / @rolandfrasierepic

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss tackle the controversial topic of 'shadow standards' in the workplace. They explore the ethics and implications of employees outsourcing their own jobs to other workers, often in other countries, without their employers' knowledge. The discussion touches on the legal, ethical, and practical ramifications of this growing trend and offers insights into how both employees and employers can navigate this complex landscape.

Highlights:

"Employees are outsourcing their jobs, effectively becoming mini-agencies themselves."

"Is it deceptive if you wouldn’t proudly announce what you’re doing?"

"Good employers will always support efficiency and innovative ideas."

"Outsourcing your job without transparency is setting yourself up for liability."

Timestamps:

00:00 - Introduction

01:12 - The Great Resignation and Quiet Quitting

02:49 - Ethical Dilemma: Outsourcing Personal Jobs

05:30 - Employer Perspective on Shadow Standards

08:49 - Legal and Security Implications

12:19 - Hypocrisy and Exploitation in Shadow Work

14:41 - Building a Team Ethically and Transparently

18:35 - Crucial Policies and Handbook Updates

20:31 - Encouraging Transparent Efficiency

23:02 - The Problem with Shadow Work

24:37 - The Value of High-Level Employees

30:55 - Conclusion and Takeaways

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch! This episode is a deep dive into how unconventional thinking and strategic agility can transform business challenges into powerful growth opportunities. With a focus on creative deal-making, innovative funding strategies, and the art of leveraging constraints, this episode provides listeners with actionable insights and inspiration to rethink their approach to business. Perfect for entrepreneurs at any stage, this conversation illuminates the path to unlocking the potential within your business, revealing the blueprint for achieving breakthrough success and sustainable growth.

Highlights:

"The most promising opportunities often start as average propositions that require work to uncover their true value."

"Tailored expertise can open up new opportunities in deal-making, transforming constraints into strategic advantages."

"Creative solutions often outshine straightforward financial injections, paving the way for long-term success and growth."

Timestamps:

00:29 - "Behind-the-Scenes Business"

01:27 - "Innovative Deal Structuring"

04:22 - "Exploring Funding Options"

06:18 - "Uncovering Value in Opportunities"

08:16 - "Addressing Key Growth Bottlenecks"

10:44 - "Expertise in Eliminating Constraints"

11:14 - "Funding Through Sales Innovation"

14:08 - "Inventory Challenges in E-Commerce"

19:22 - "The Power of Creative Solutions"

24:43 - "Speculating Future Growth"

Mentioned in this episode:

Get Roland's Training on Acquiring Businesses!

Discover The EXACT Strategy Roland Has Used To Found, Acquire, Scale And Sell Over Two Dozen Businesses With Sales Ranging From $3 Million To Just Under $4 Billion!

EPIC Training

Join me for a lively conversation with Ryan Deiss as we unravel the mysteries of influencer marketing. Explore the world of micro-influencers and mega-stars, and discover which path leads to greater marketing success. From the power of niche audiences to the pitfalls of chasing fame, get ready for practical insights and expert advice to level up your influencer game. Tune in for a discussion filled with tips and real-world experiences to guide you through your journey!

Highlights:

"There's a point where somebody crosses over from influencer to celebrity. You're paying more for reach and giving up actual influence."

"As your brand gets bigger, you've got no choice but to go there. It's why big brands do Super Bowl ads—they need the reach."

"An authentic endorsement goes a long way. If the influencer genuinely uses and likes your product, it resonates with their audience."

Timestamps:

01:00 - AMA’s Study on Influencer Marketing ROI

02:22 - Targeting Micro-Influencers for Specific Products

04:44 - Balancing Reach vs. Relevance in Influencer Selection

06:06 - Niche Audiences and Higher ROI

07:31 - Calculating (ROAS) for Influencer Campaigns

08:58 - Famous Celebrities vs. Influencers

10:24 - Maximizing ROI with Newsletter Advertising

11:51 - The Trade-off Between Fame and Influence

13:12 - Multi-Touch Campaigns and Long-Term Influencer Partnerships

14:40 - Direct Outreach vs. Using Influencer Agencies

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a New Episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss dive deep into the world of mergers, acquisitions, and private equity. They share insider strategies for selling your business, from understanding platform vs. tuck-in acquisitions to negotiating multiples and avoiding common pitfalls. Whether you're a founder considering an exit, a business owner curious about private equity, or just looking to maximize your company's value, this conversation is packed with actionable insights.

.

Highlights:

"People don’t buy services, they buy better versions of themselves."

"You want to be the platform company, not the tuck-in acquisition."

"Private equity is fishing to avoid a process, don’t take the first offer."

"The more you prove you can acquire and integrate, the higher your multiple."

Highlights:

00:00 Introduction and Setting the Scene

06:05 Facilitators Appreciation and Round Table Rumble

07:09 Discussion on Exits and Private Equity

08:57 Understanding Private Equity Deals

15:57 Negotiation Strategies and Mistakes to Avoid

27:06 Preparing for a Successful Exit

33:33 Maximizing Company Value for Acquisition

37:37 Current Market Trends and Multiples

41:27 Strategic Considerations for Selling Your Business

46:09 Navigating Acquisition Offers and Due Diligence

01:05:25 Connecting with Potential Buyers and Investors

01:07:50 Introducing Deanna Rogers and Closing Remarks

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

Welcome to a new episode of Business Lunch! In this episode, Roland Frasier and Ryan Deiss delve into the intricate dance between pursuing success and nurturing personal life. As entrepreneurs, the quest for a meaningful legacy often leads down a path of extremes. The hosts talk about some insights on finding equilibrium amidst the chaos of business growth, family commitments, and personal health. Whether you're scaling the heights of your career or seeking satisfaction in the simple things, this conversation offers valuable perspectives on prioritizing what truly counts.

Highlights:

"Be intentional about your seasons...that's important."

"As long as I'm remembered by the kids, I'm good. It's such an ego thing to me."

"Being intentional about what you're doing...you're probably going to be okay."

Timestamps:

00:00 -Weather & Life's Storms

02:22 -The Legacy Question

05:55 -Wealth vs. Health

07:20 -Entrepreneurial Extremes

09:05 -Life's Balancing Act

10:00 -Yearly Planning for Balance

14:00 -Practical Balance Tips

16:02 -Wealth's Diminishing Returns

18:08 -100 Million: A Turning Point?

20:50 -Legacy's Ephemeral Nature

CONNECT

• Ask Roland a question HERE.

RESOURCES:

• 7 Steps to Scalable workbook

• Get my book, Zero Down, FREE

To learn more about Roland Frasier 👉 https://msha.ke/rolandfrasier/

Connect with me on social:

🎵 TikTok:

/ rolandfrasier

📸 Instagram:

/ rolandfrasier

📱 Facebook: