『CMO Masterclass』のカバーアート

CMO Masterclass

著者： DPR&Co Pty Ltd
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  • CMO Masterclass is a podcast series where DPR&Co’s Phil Huzzard explores the ideas and insights of some of Australia’s top CMOs.

    Hosted on Acast. See acast.com/privacy for more information.
    DPR&Co Pty Ltd
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  • Chris Lambert: AFL football supplier since 2004

    Chris Lambert: AFL football supplier since 2004
    2023/12/18


    In this podcast episode, Phil is joined by Chris Lambert, a seasoned marketer with a remarkable track record. Starting at the Unilever School of Marketing, he honed his skills and later expanded his expertise at Adidas, rising to key positions such as Global Product and Marketing Manager for Originals and Kids Footwear. His success at Adidas propelled him into the role of CEO at Russell Corporation, a Fruit of the Loom business with brands like Russell Athletic, Spalding, and AFL brand Sharon. Chris has navigated this diverse portfolio through strategic shifts over the past decade, showcasing his leadership in the dynamic world of marketing and business. Join Phil as he delves into Chris Lambert's journey and glean insights from his wealth of experience.


    Hosted on Acast. See acast.com/privacy for more information.
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    30 分
  • Richard Shotton: Behavioural psychology and marketing effectiveness

    Richard Shotton: Behavioural psychology and marketing effectiveness
    2023/11/23
    Richard Shotton wrote the book on behavioural psychology and advertising – two of them in fact. The Choice Factory and The Illusion of Choice serve to de-mystify the science of consumer behaviour while demonstrating how it can be a force for powerful, effective communications. As a keynote speaker at the recent AMIN Worldwide Senior Leadership Conference in Bangkok (co-hosted by DPR&Co), we took the time to interview Richard for this fascinating edition of CMO Masterclass. 

    Hosted on Acast. See acast.com/privacy for more information.
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    28 分
  • Samyutha Reddy: The AI hype, reality and in-between

    Samyutha Reddy: The AI hype, reality and in-between
    2023/11/23
    Jasper AI recently went public with a valuation of over AU$1B – such is the excitement about this nascent technology as it begins to gain traction in the marketing sector. At the recent AMIN Worldwide Senior Leadership Conference in Bangkok (co-hosted by DPR&Co), Jasper’s head of Enterprise Marketing, Samyutha Reddy shared a nuanced keynote presentation on the very real value and risks associated with applied generative AI. The subsequent opportunity to interview Samyutha for CMO Masterclass was simply too good to miss.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 分

あらすじ・解説

CMO Masterclass is a podcast series where DPR&Co’s Phil Huzzard explores the ideas and insights of some of Australia’s top CMOs.

Hosted on Acast. See acast.com/privacy for more information.
DPR&Co Pty Ltd
政治・政府 経済学
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