エピソード

  • Chris Lambert: AFL football supplier since 2004

    Chris Lambert: AFL football supplier since 2004
    2023/12/18


    In this podcast episode, Phil is joined by Chris Lambert, a seasoned marketer with a remarkable track record. Starting at the Unilever School of Marketing, he honed his skills and later expanded his expertise at Adidas, rising to key positions such as Global Product and Marketing Manager for Originals and Kids Footwear. His success at Adidas propelled him into the role of CEO at Russell Corporation, a Fruit of the Loom business with brands like Russell Athletic, Spalding, and AFL brand Sharon. Chris has navigated this diverse portfolio through strategic shifts over the past decade, showcasing his leadership in the dynamic world of marketing and business. Join Phil as he delves into Chris Lambert's journey and glean insights from his wealth of experience.


    Hosted on Acast. See acast.com/privacy for more information.
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    30 分
  • Richard Shotton: Behavioural psychology and marketing effectiveness

    Richard Shotton: Behavioural psychology and marketing effectiveness
    2023/11/23
    Richard Shotton wrote the book on behavioural psychology and advertising – two of them in fact. The Choice Factory and The Illusion of Choice serve to de-mystify the science of consumer behaviour while demonstrating how it can be a force for powerful, effective communications. As a keynote speaker at the recent AMIN Worldwide Senior Leadership Conference in Bangkok (co-hosted by DPR&Co), we took the time to interview Richard for this fascinating edition of CMO Masterclass. 

    Hosted on Acast. See acast.com/privacy for more information.
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    28 分
  • Samyutha Reddy: The AI hype, reality and in-between

    Samyutha Reddy: The AI hype, reality and in-between
    2023/11/23
    Jasper AI recently went public with a valuation of over AU$1B – such is the excitement about this nascent technology as it begins to gain traction in the marketing sector. At the recent AMIN Worldwide Senior Leadership Conference in Bangkok (co-hosted by DPR&Co), Jasper’s head of Enterprise Marketing, Samyutha Reddy shared a nuanced keynote presentation on the very real value and risks associated with applied generative AI. The subsequent opportunity to interview Samyutha for CMO Masterclass was simply too good to miss.

    Hosted on Acast. See acast.com/privacy for more information.
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    21 分
  • Herman Verhofstadt: Passion as the vital ingredient for brand success

    Herman Verhofstadt: Passion as the vital ingredient for brand success
    2023/06/29
    Herman Verhofstadt was recruited by global cleaning giant, Libman, to head up Australian iconic but faltering cleaning brand, Sabco. Over the ensuing decade, Herman took the brand from a distant third in market to being the industry leader, falling in love with both Australia and Sabco along the way. In this episode of Masterclass, Herman talks about how passion and persistence are the qualities he values over all others. It’s an unmissable episode for any aspiring CMO.

    Hosted on Acast. See acast.com/privacy for more information.
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    36 分
  • Jayne Willmott: Insight-driven marketing leadership

    Jayne Willmott: Insight-driven marketing leadership
    2023/05/19
    In this, the third edition of CMO Masterclass, we meet Workwear Group CMO, Jayne Willmott, whose remarkable marketing career saw her rise to become CMO of GMH Holden, to her current role at the helm of iconic Australian brands including KingGee and Hard Yakka. With a core theme of discussion being on balance, Jayne provides an open and frank window on the factors she feels are important for today’s senior marketers.

    Hosted on Acast. See acast.com/privacy for more information.
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    30 分
  • Kellie Johnston: Walking the talk on brands

    Kellie Johnston: Walking the talk on brands
    2023/02/09
    In this, the second edition of CMO Masterclass, we meet former Australian Unity CMO, Kellie Johnston. In this podcast, Kellie discusses her driving principles, the benefits and challenges posed by marketing innovation, and the importance of full alignment between brand promise and the operational delivery. Kellie’s views make for inspiring listening for all present and aspiring CMOs and senior marketers.

    Hosted on Acast. See acast.com/privacy for more information.
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    33 分
  • Simon Marton: Winning the respect of the 'C' suite

    Simon Marton: Winning the respect of the 'C' suite
    2022/06/09
    In this podcast, we meet former CMO of Treasury Wines and now CEO of Starward Whiskey, Simon Marton, who provides his candid, unvarnished views on what has worked for him, what hasn’t and the big themes he feels may help other CMOs. This is ‘must-listen’ podcast for CMOs, both present and aspiring.

    Hosted on Acast. See acast.com/privacy for more information.
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    27 分