Did you Know Being #2 is OK?

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

Position means what position in the marketplace you occupy. Are you the thought leader? Are you the most expensive? Are you in the middle of the road? Are you the value play? None better than the other, but which one are you? Are you a me too? You know coca cola is the thought leader brand leader in the soft drink market, pepsi is a me too company but sometimes being number two is a lot easier compared than being number one. Pepsi, like, I’m happy to be that. Home Depot is the thought leader in home improvement, but Lows is number two, and they’re happy to be that. Let Home Depot take all the risk, do all the market research, and we’re just going to pop at lows right in between two hole depots; we’re good. We take the cramps off the table, and we are the number two home improvement without having to work as hard, advertise as hard, we don’t do anything as hard as Home Depot does. And we just ride that way right in. What's your position in the market? Do is that solidified and is it where it should be.

Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.