Cut Through the Clutter

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results. I eat a very plant-based diet.

Whenever I go to a restaurant, I can tell if they know how to serve a vegan, basically. Are they just, did they Google it and say, okay, anything that's not this? Or do they actually know? And I can tell you a lot about the difference. You know, so if somebody's passionate about a subject or passionate about a project, product, or service, they're gonna know the difference.

So when you're starting a small business, this is where making a mark makes a difference. If you're starting a small business and you really know what you're doing and who you're serving, you will cut through a lot of clutter and get a sustainable business pretty quickly because passionate users of your product or service know each other, travel in those circles, and word will get around. So it's not just, you know, quality's always good.

If you're a pizzeria, good pizza will always sell. But if you have passionate pizza eaters who know about you and it's good, you'll grow quickly and you'll get loyal followers as a result. Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.

Understand Who is Your Ideal Avatar pt 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

If you were a college, if you were a university, you would look at someone like you, someone like me and say, Oh, well, they're a good candidate.

They have kids or they are part of a family, or they live in a certain area or they make a certain amount of money. So they would target me. I'll just take myself.

They would target me and say, Oh, that guy, Carl, we should start really marketing to him right now. I've got three kids. My youngest just went to university just this past month, right? If you could send me all the college university recruitment information you want, I'm not listening.

And the reason why I'm not is because my daughter chose her school. You're wasting the paper and the stamp to even bother with me because what's going on in my life right now? Well, right now, my daughter went to college. She's made her choice.

But if you got me two years ago, when she was a junior, you go into your junior year. Now, all of a sudden it's time to scout for colleges. Every time my kids hit junior year in high school, you could not send me enough information.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.