Understand Who is Your Ideal Avatar pt 2

Hi everyone, Carl Gould here with your #70secondCEO. Just a little over a one minute investment every day for a lifetime of results.

If you were a college, if you were a university, you would look at someone like you, someone like me and say, Oh, well, they're a good candidate.

They have kids or they are part of a family, or they live in a certain area or they make a certain amount of money. So they would target me. I'll just take myself.

They would target me and say, Oh, that guy, Carl, we should start really marketing to him right now. I've got three kids. My youngest just went to university just this past month, right? If you could send me all the college university recruitment information you want, I'm not listening.

And the reason why I'm not is because my daughter chose her school. You're wasting the paper and the stamp to even bother with me because what's going on in my life right now? Well, right now, my daughter went to college. She's made her choice.

But if you got me two years ago, when she was a junior, you go into your junior year. Now, all of a sudden it's time to scout for colleges. Every time my kids hit junior year in high school, you could not send me enough information.

Like and follow this podcast so you can learn more. My name is Carl Gould, and this has been your #70secondCEO.