Warning: Today’s episode is going to be different. Instead of a conversation on how we’d grow any business, we want to let you see exactly what we are doing to grow one of our own businesses. This is a special series updating you specifically on Jon Alexander and his company’s journey to $100 Million. You’ll learn what has happened, what he’s doing right now and what’s next. This is a chance to peak behind the curtain and understand the mindset, the strategies and the tactics behind going from $0 to $100 Million in annual revenue. You’ll want to have your notebook or app ready for this extended episode.

Timestamps:

00:00 Introduction

01:45 Jon Alexander's Business Journey

02:16 Marketing Strategies and Assumptions

04:27 Challenges and Adjustments

14:50 Acquisition and Monetization

25:44 Understanding Front End and Back End in Business

26:12 Adjusting Strategies for Better Results

26:37 The Importance of Live Events

28:21 Learning from Surprises and Setbacks

31:02 Planning for Success: Q4 and Beyond

31:55 Setting Ambitious Goals and Working Backwards

37:35 Balancing Short Term Revenue and Long Term Growth

43:05 Key Advice for Aspiring Entrepreneurs

47:21 Conclusion and Final Thoughts

Stay Connected:

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For feedback, episode ideas, and guest suggestions, contact:

cody@marketingedgepod.com