Do you ever catch yourself living a moment that feels like a story in the making?

Do you pause long enough to notice it… or better yet, document it?

Because here’s the truth: the everyday moments you experience—if captured as they happen—can become the most powerful prospecting tool you’ll ever have. Not in an obvious way, but in the most authentic, subliminal way possible.

In this episode I get to interview the mortgage industry’s favorite storyteller, and one of the speakers who I met WAY back in 2020 at the very first event I ever spoke at! Talk about a full circle moment. Alan Christian is an incredible human, a wildly successful mortgage professional, and more importantly he shares some simple, yet profound, ways to quickly monetize your socials without spending a dollar on it.

Connect with Alan:

Instagram: https://www.instagram.com/alanchristianmortgageteam/

Facebook: https://www.facebook.com/alan.christian.372

Website: https://alanchristian.com/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Have you ever thought about how having your own podcast, or being a guest on one, could benefit you and your business?

What if I told you, it was one of the most successful business builders I have, and is also the most fun outbound prospecting tool?

In this episode I get to interview a new friend who I met through a mutual friend that was a sponsor at her conference. Amanda Bennett is an incredible mom, entrepreneur, and helps moms grow their podcast with aligned collaborations and fresh ideasand brings a really unique perspective to my show. Not something we have talked about before, but got me fired up and excited about how it can help you all!

Connect with Amanda:

Instagram: https://www.instagram.com/gotchamama/

Facebook: https://www.facebook.com/gotchamama

Website: https://gotchamama.com/updated-services

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod

Did you know you have to earn the right to talk about mortgages in your content?

Most mortgage professionals make the mistake of only posting about mortgages—flyers, in-house marketing, talking-head videos full of mortgage jargon. The problem? When that’s allyou post, you train your audience to tune it out.

Instead, think about how you can show up through storytelling. When you lead with real, relatable stories, you tap into the “they get me” effect—and that’s when people start to pay attention. That’s when sprinkling in content about mortgages or a great program actually gains traction.

In this episode, I had the chance to chat with Brian Vieaux, President and COO of FinLocker, about how much his approach to social content has evolved. We dig into why his first attempt to promote FinLocker on LinkedIn didn’t work—and what he did to shift his strategy.

There’s a lot of accidental coaching in this episode, and quite a few lightbulb moments for me too!

Connect with Brian:

LinkedIn: https://www.linkedin.com/in/brianvieaux/

FinLocker Website: https://finlocker.com/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod