Do you ever catch yourself living a moment that feels like a story in the making?

Do you pause long enough to notice it… or better yet, document it?

Because here’s the truth: the everyday moments you experience—if captured as they happen—can become the most powerful prospecting tool you’ll ever have. Not in an obvious way, but in the most authentic, subliminal way possible.

In this episode I get to interview the mortgage industry’s favorite storyteller, and one of the speakers who I met WAY back in 2020 at the very first event I ever spoke at! Talk about a full circle moment. Alan Christian is an incredible human, a wildly successful mortgage professional, and more importantly he shares some simple, yet profound, ways to quickly monetize your socials without spending a dollar on it.

Connect with Alan:

Instagram: https://www.instagram.com/alanchristianmortgageteam/

Facebook: https://www.facebook.com/alan.christian.372

Website: https://alanchristian.com/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Have you ever thought about how having your own podcast, or being a guest on one, could benefit you and your business?

What if I told you, it was one of the most successful business builders I have, and is also the most fun outbound prospecting tool?

In this episode I get to interview a new friend who I met through a mutual friend that was a sponsor at her conference. Amanda Bennett is an incredible mom, entrepreneur, and helps moms grow their podcast with aligned collaborations and fresh ideasand brings a really unique perspective to my show. Not something we have talked about before, but got me fired up and excited about how it can help you all!

Connect with Amanda:

Instagram: https://www.instagram.com/gotchamama/

Facebook: https://www.facebook.com/gotchamama

Website: https://gotchamama.com/updated-services

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod

Did you know you have to earn the right to talk about mortgages in your content?

Most mortgage professionals make the mistake of only posting about mortgages—flyers, in-house marketing, talking-head videos full of mortgage jargon. The problem? When that’s allyou post, you train your audience to tune it out.

Instead, think about how you can show up through storytelling. When you lead with real, relatable stories, you tap into the “they get me” effect—and that’s when people start to pay attention. That’s when sprinkling in content about mortgages or a great program actually gains traction.

In this episode, I had the chance to chat with Brian Vieaux, President and COO of FinLocker, about how much his approach to social content has evolved. We dig into why his first attempt to promote FinLocker on LinkedIn didn’t work—and what he did to shift his strategy.

There’s a lot of accidental coaching in this episode, and quite a few lightbulb moments for me too!

Connect with Brian:

LinkedIn: https://www.linkedin.com/in/brianvieaux/

FinLocker Website: https://finlocker.com/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod

How can you use social as a bridge to get “the story” on someone?

What about building “community” so that you can earn yourself a seat at the table with the people you want to be in connection with?

In this episode I fireside chat with James Kleimann, managing editor at Housing Wire, and not only do we have an incredibly similar background, but his insights into how LinkedIn works as a gathering place and why he thinks comments on content should be livelier and more interesting than the post itself is freaking powerful!

From his strategies around how he creates content, to his mindset behind who he responds to…this is a good one!

Connect with James:

LinkedIn: https://www.linkedin.com/in/themortgageteacher/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod

Is prospecting on Instagram different than how you should prospect on LinkedIn?

The reality is the platforms are different. They have a different audience and require a different perspective. It is not the platform that matters, it is the strategy you use.

In this episode I chat with none other than James Duncan, SVP of Marketing at Lower.com, and someone who I have personally watched completely change the script on social and digital marketing. His voice in the mortgage and real estate space is LOUD and you all should hear it!

Intentions matter, and the best quote from the episode is “have a take, and don’t suck.”

Connect with James:

IG: https://www.instagram.com/mortgageteacher/

Facebook: https://www.facebook.com/jdaustex

Linkedin: https://www.linkedin.com/in/themortgageteacher/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod

Are you creating content with a transactional mindset? Thinking, “If I post this video, it will get me this thing.” That is the problem with social media content right now. You are getting on with the intention of SELLING.

Content is not about creating “click bait” but instead should really be about what your intent really is. Personally. What is YOUR intent in life.

In this episode, which I might add is what I believe to my number 1 most favorite episode of them ALL, I interview Ken Perry, President and CEO of the Knowledge Coop. This is a transformative conversation to say the least, but it will leave you thinking, “Am I vulnerable, am I a human to my audience?” or “Am I doing this all wrong…”

My favorite think you will hear Ken say in the episode, “You can serve your way out of a bad situation.”

Connect with Ken:

IG: https://www.instagram.com/adhdceo/

Facebook: https://www.facebook.com/mrkenperry

Knowledge Coop Website: https://www.knowledgecoop.com/

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod

Want to know why the word “social media manager” might have a bad taste in your mouth?

Maybe you have spent a ton of money, energy and time on one, only for it to not “work” in your mind. Here is the thing, when you hire someone for help with your social, it is important to know what to ask. As the saying goes, “How can you hire someone If you don’t know what you need?”

This is a powerful thought and can transform how you think. Can you go from being wired to think transactionally to focusing on the value of what having deeper, more meaningful connections can mean for your business?

In this episode I get the pleasure of interviewing Robert Courtney Collins, a man who is truly redefining branding and what actual strategy and success on social means. He is also the creator of the largest “social creator” conference called Creator Con. This was an interview I have sought out for years. Knowing that someone else sees and views social the way I do and has also BEEN there like I have. We started in the streets of figuring it out, and now were here.

Connect with Robert:

IG: https://www.instagram.com/robertcourtneycollins/

Facebook: https://www.facebook.com/robertcourtney1980

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod

Would you listen to your leadership encourage you to get on social if they themselves don’t? No, probably not. It would be like hiring a fitness trainer who didn’t ever workout. They don’t have any credibility!

As we exit 2024 there are some specific reflections I have made over the year, and one of them is being WHO you are and allowing that piece to shine through in your content. I am NOT saying the mortgage conversations don’t matter, I am saying they should be second.

In this episode I get the pleasure of interviewing Montell Watson, who leads multicultural markets for MovementMortgage and whose wife Emily happens to also run an influencer social marketing company. This is important because we talk about perspectives of leadership, we also talk about what it’s like being married to an influencer, and Montell shares some VERY interesting perspectives that make my predication for 2025 feel very spot on.

Connect with Montell:

IG: https://www.instagram.com/montell3/

Facebook: https://www.facebook.com/montell.watson

Connect with Michelle:

Website: https://bermanmediapd.com/

Instagram @BermanMediaSocial

YouTube: https://www.youtube.com/channel/UCTgG-BvwWOQ_jEYDZ-gKVxQ

Need a Dynamic Speaker for an Event or Group? Duh...Me!

Email: Michelle@bermanmediapd.com

Want FREE Social Media Advice? Join our FREE FB Group! 👇🏻

https://www.facebook.com/groups/beyondthemethod