In this episode, Brandon and Luke deeply dive into the world of TV advertising for real estate investors, revealing why it’s more than just another marketing channel. Luke, a seasoned investor who now runs a specialized ad agency, shares his journey and hard-earned insights into how TV ads can elevate brand trust, drive high-quality leads, and create a solid foundation for long-term business growth. They unpack the real costs behind TV advertising, how to maximize ROI, and the importance of timing cash flow to keep a business profitable and resilient. This conversation goes beyond the basics, offering investors actionable strategies to build authority and make their marketing dollars work smarter.

Timestamps

00:00 Meet Luke: From Real Estate Investor to TV Ad Specialist
05:10 The Unique Power of TV Ads for High-Quality Leads
12:35 Breaking Down the True Costs and ROI of TV Advertising
18:40 Building Lasting Brand Authority Through TV
24:55 Why TV is an Overlooked Asset for Investors
30:25 First-Party Marketing: How TV Reinforces Brand Ownership
38:15 Cash Conversion Cycles: A Critical Piece of the ROI Puzzle
46:20 Real Estate Marketing Myths Debunked
53:00 Final Takeaways and How to Connect with Luke

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We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

Learn how Tony Javier's TV advertising strategy transformed his real estate investor business, leading to an influx of inbound leads and increased marketing success. If you're looking to grow your real estate business, this video is a must-watch!

In this episode, Brandon Bateman sits down with veteran real estate investor Tony Javier to unpack how a chance encounter at a poker game led him to pioneer a TV advertising approach that revolutionized his business. Forget the outdated notion that TV is just a branding play - Tony shares the concrete strategies he used to generate an avalanche of high-quality, inbound leads from television.

Dive into the details of Tony's journey, from his early struggles with the wrong hires and marketing channels to his discovery of TV's unparalleled power to establish credibility and drive qualified prospects straight to his door. Explore the unique challenges of tracking and attributing TV leads, and why Tony views it as an essential part of his comprehensive marketing mix - even when the ROI doesn't always top his other channels.

Listeners will walk away with a treasure trove of hard-won lessons Tony has accumulated over his 23 years in real estate. From hiring the right people to cultivating an abundance mindset, this episode offers a master class in building a scalable, sustainable investing business. Whether you're a seasoned pro or just starting your journey, prepare to have your assumptions about TV marketing completely upended.

Timestamps:

0:00 - Introduction
2:20 - Tony's backstory: From struggling real estate investor to TV advertising pioneer
10:00 - The poker game meeting that sparked Tony's TV advertising revolution 16:40 - Tackling the unique challenges of measuring TV lead attribution
23:30 - Tony's holistic marketing approach and the critical role of TV
29:45 - Invaluable lessons from 23 years in real estate investing
32:50 - How to connect with Tony and learn more

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We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.

As a real estate investor, it’s easy to feel overwhelmed, stuck in the grind, and struggle to find balance.

In this episode of the Collective Clicks Podcast, your host Brandon Bateman sits down with Rafael Cortez to dive deep into the journey from hustle to freedom. Rafael shares his story, from firefighting to launching successful businesses in real estate and organizational psychology, highlighting the pivotal role of systems and processes.

You will learn how he turned chaos into consistency by focusing on extreme ownership, curiosity, and sustainable growth.

These actionable insights are the recipe for creating a self-sustaining business, avoiding burnout, and scaling with purpose. Perfect for real estate investors and business owners looking to achieve more freedom in their lives and work. Tune in to uncover the real strategies for turning a high-stress hustle into a thriving business that works for you.

Episodes ⬇️
- 0:00 - Welcome and Introduction
- 2:30 - Rafael’s Real Estate Beginnings
- 6:15 - The Big Shift: From Firefighter to Founder
- 10:02 - Starting in Real Estate: The First Flip
- 15:18 - Building Pulse Capital
- 18:45 - Real Estate Meets Organizational Psychology
- 23:07 - The Cost of Burnout
- 27:34 - Systems and Processes: Key to Freedom
- 31:48 - The Power of Extreme Ownership
- 35:22 - Why Curiosity Matters in Business
- 39:10 - Balancing Success with Lifestyle
- 42:30 - Final Thoughts and Advice

Thanks for listening to Collective Clicks!

We're always looking to improve the pod: drop us some feedback here.

If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.