Steven & Darrell Discuss Kendrick Lamar, TikTok Artists, and the Art of Marketing

In episode 3, Steven Almeida and Darrell Reese Jr. dive into a variety of topics, starting with their morning routines and the significance of availability in the coffee industry. They break down coffee culture and its impact on their day-to-day lives.

The conversation then shifts to the recent Kendrick Lamar "Pop Out" performance, with the hosts expressing their excitement about the "Pop Out" sets and highlighting their favorite moments from the event. They address the criticism towards Kendrick Lamar, particularly the misconception that he's using the Drake diss record to stay relevant, and set the record straight on that narrative.

Steven and Darrell tackle the perception of artists labeled as TikTok artists, discussing the negative connotations and the role of TikTok in the music industry. They emphasize the platform's value for gaining exposure and creating trends, and explore the benefits and drawbacks of being branded as a 'TikTok artist.'

The hosts also delve into the importance of taking care of songwriters, ensuring they receive proper credit and compensation. They stress the need for record labels to support and invest in their songwriters to foster a healthier music ecosystem.

Filmmaker John Singleton's influence on storytelling in film becomes a focal point, with Steven and Darrell examining how his work has shaped the industry. They discuss the importance of style in filmmaking and music videos, noting how a unique style can elevate a project even when other aspects are lacking. The process of editing and developing an editing style is also explored.

The episode continues with a discussion about Jay-Z's dual love for hip-hop and business. The hosts compare Jay-Z's business acumen to Nas's passion for music and culture, highlighting Jay-Z's various ventures and his cultural impact.

Finally, the conversation wraps up with a mention of Nick Grant's album 'Sunday Dinner,' appreciating his storytelling and personal journey. Steven and Darrell emphasize the importance of marketing and audience engagement in the music industry. They offer tips on understanding and catering to your target audience, engaging with fans, building an email list, and developing a comprehensive marketing plan. They highlight the significance of content marketing, optimizing your website, and utilizing the marketing mix, concluding with industry tips of the week focused on marketing and audience engagement.

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