In this episode of the I Hate This Industry podcast, hosts Steven Almeida and Darryl Reese Jr. discuss their experiences in the filmmaking process, particularly focusing on pre-production. They reflect on the challenges and excitement of preparing for a short film, the importance of community engagement in politics, and the realities of crowdfunding. The conversation emphasizes the need for local involvement and the significance of building a creative universe through storytelling. In this conversation, the hosts delve into the intricate process of filmmaking and music creation, emphasizing the years of effort and collaboration involved. They discuss the significance of storytelling, world-building, and the intertwining of music and film, particularly through the lens of the Black Gold EP. The conversation also touches on the challenges faced by independent artists in today's media landscape, the importance of community and culture, the evolving nature of stardom in the digital age, and the introduction of the PEX Method as a new approach to artist branding and promotion, and the evolving landscape of music distribution. They emphasize the importance of live performances and building a sustainable artist brand while reflecting on recent music releases and their impact on the industry.

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In this episode, hosts Darrell Reese Jr. and Steven Almeida dive into a wide range of topics, starting with the recent shooting incident involving former President Trump and the political ramifications surrounding President Biden's decline. They then turn their attention to the controversy involving media personality Elliot Wilson and the broader impact of such figures on the industry. The conversation shifts gears to explore the music industry, focusing on innovative marketing strategies like Nipsey Hussle's "Proud to Pay" method. The hosts discuss the concept of offering equity to fans, the integration of technology into the music experience, and the transformative potential of AI in content creation, marketing, and beyond. They emphasize the importance of staying current with technological advancements, adapting to new business models, and the challenges and opportunities AI presents in both the music and film industries. The episode also highlights the importance of seeking knowledge and demanding excellence in the music industry. Darrell and Steven stress the need for artists to develop clear marketing strategies and create immersive experiences around their music. Adding a fun twist, the hosts introduce a segment called the "Hip Hop Album Draft," where they each pick their top five hip-hop albums based on impact, lyrics, production, and influence, sharing the stories behind their choices and even touching on their honorable mentions. As they wrap up, the hosts discuss Eminem's latest album and the importance of staying informed about emerging technologies in entertainment. They share industry tips on leveraging technology and adapting to evolving business models. The episode concludes with reflections on their book, the pursuit of knowledge, and the significance of authenticity in the ever-changing landscape of the industry.

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In this conversation, Steven and Darrell discuss the recent events surrounding rapper Julio Foolio and the controversial interview conducted by Adam 22 with Blockstar V, a person involved in the murder of rapper Pop Smoke. They explore the marketing tactics used to generate buzz and controversy, as well as the ethical implications of promoting violence in the hip-hop industry. The conversation highlights the need for better messaging and positive role models in the community. The conversation explores the importance of storytelling in various forms of art, particularly in music videos and filmmaking. The speakers discuss the impact of good storytelling on captivating an audience and creating a cohesive and engaging narrative. They emphasize the need for character development, identifying problems and solutions, and creating an arc in storytelling. They also touch on the challenges of capturing and maintaining audience attention in the current era of short attention spans. The conversation concludes with a discussion on the significance of captivating viewers from the beginning and rearranging storytelling elements to create a captivating experience.

In this conversation, Darrell Reese Jr. and Steven Almeida discuss various topics related to the film industry. They touch on gatekeeping in the film industry and the importance of networking and building relationships. They also review Lupe Fiasco's album 'Samurai' and highlight the importance of storytelling, sound quality, lighting, pre-production planning, and precise editing in filmmaking.

TAKEAWAYS.

• Promoting violence and disrespect in music can have real-life consequences and perpetuate a negative cycle in communities.
• There is a need for better messaging and positive role models in the hip-hop industry to promote unity and upliftment.
• Storytelling is a crucial aspect of various art forms, including music videos and filmmaking.
• Good storytelling captivates the audience and creates a cohesive and engaging narrative.
• Character development, identifying problems and solutions, and creating an arc are essential elements of storytelling.
• In the current era, it is important to captivate viewers from the beginning and rearrange storytelling elements to maintain audience attention.
• Great storytellers are able to manipulate the craft of storytelling to create captivating experiences. Gatekeeping exists in the film industry, and aspiring filmmakers may need to navigate it by building relationships and playing the game.
• Lupe Fiasco's album 'Samurai' is a must-listen, showcasing his lyrical genius and storytelling abilities.
• Mastering the basics of storytelling, prioritizing sound quality, utilizing lighting to enhance mood, planning in pre-production, and editing with precision are essential in filmmaking.

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