『Consulting Spotlight』のカバーアート

Consulting Spotlight

Consulting Spotlight

著者： Software Oasis
無料で聴く

このコンテンツについて

 Ready to master the art of B2B consulting and accelerate your professional journey? Consulting Spotlight brings you weekly insights from the consulting industry's most brilliant minds. Host Michael Bernzweig, founder of Software Oasis, leverages decades of experience connecting top B2B consultants with leading organizations to bring you deep-dive conversations about what really works in consulting today. Each episode features strategic discussions with industry leaders, successful consultants, and decision-makers who share their proven methodologies, challenges overcome, and secrets to building a thriving consulting practice. From winning high-value clients to scaling your consulting business, get actionable strategies you can implement immediately. Whether you're an established consultant or planning to enter the field, this podcast delivers the expert knowledge you need to succeed. Subscribe now to join our community of ambitious consultants and get weekly episodes filled with practical wisdom, real-world case studies, and insider insights.© 2024 - 2025 Software Oasis, LLC 出世 就職活動 経済学
エピソード
  • Steven Schneider on B2B SEO Marketing Strategies

    Steven Schneider on B2B SEO Marketing Strategies
    2025/06/12

    In this episode of Consulting Spotlight, host Michael Bernzweig of Software Oasis interviews Steven Schneider, founder of Trio SEO. They discuss Steven's journey into SEO, the importance of quality content, unique strategies for B2B SEO, and the evolving landscape of digital marketing. The conversation highlights the significance of understanding search intent, the role of AI in content creation, and the need for long-term planning in SEO strategies. They also explore emerging channels in B2B marketing and the future of monetizing AI in search.

    Takeaways

    • SEO is a game of delayed gratification.
    • Quality over quantity is crucial in content creation.
    • Unique strategies like calculators can drive engagement.
    • Understanding search intent is vital for effective SEO.
    • Long-term planning is essential for SEO success.
    • AI content needs human oversight to add value.
    • Emerging channels like TikTok can be effective for B2B.
    • Client engagement requires transparency and communication.
    • SEO is about understanding customer psychology.
    • You need to show up where your audience is.

    Sound Bites

    • "You need to find what drives traffic."
    • "Calculators and quizzes can drive engagement."
    • "AI content needs human oversight."
    • "Quality over quantity is crucial in content."
    • "SEO is a game of delayed gratification."
    • "SEO is like investing in a retirement account."
    • "You have to appeal to the next generation."

    Chapters

    • 00:00 Introduction to SEO and Entrepreneurship
    • 02:59 The Journey of Trio SEO
    • 06:01 Content Creation Strategies in SEO
    • 09:11 Unique B2B SEO Tactics
    • 11:52 The Role of AI in Content Creation
    • 14:57 Understanding Search Intent
    • 18:03 Client Engagement and SEO Strategy
    • 20:54 The Importance of Long-Term SEO Planning
    • 23:55 Monetizing AI and Future of Search
    • 27:05 Emerging Channels in B2B Marketing
    • 30:00 Conclusion and Key Takeaways

    -> Strategic Consulting Partnerships: Live Q&A Webinar Today!

    • Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.
    • Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.
    • Instant Networking Today: Streamline your pipeline with qualified referrals.
    • Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.
    • Register Now (Webinar Today) https://www.softwareoasis.com/gold

    -> Career Stalled?

    • Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.
    • Fast-track tech career courses – no experience or degree required!

    Start Free Course https://softwareoasis.com/start-free-course

    -> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.

    Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.

    https://softwareoasis.com/newsletter

    -> Join our Patreon

    https://softwareoasis.com/patreon

    What can you expect from our Patreon?

    By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:

    • Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.
    • Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.
    • Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.
    • Community Access: Join a private channel to connect with other listeners.
    • Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.
    • Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
    続きを読む 一部表示
    35 分
  • Nexus Strategy's Gretchen Villegas: Aligning Business & Social Impact

    Nexus Strategy's Gretchen Villegas: Aligning Business & Social Impact
    2025/06/04
    In this episode of Consulting Spotlight, Michael Bernzweig of Software Oasis interviews Gretchen Villegas, CEO and founder of Nexus Strategy and Growth Partners. They discuss Gretchen's journey in global development, the importance of aligning business with social impact, and the evolving landscape of funding and stakeholder engagement. The conversation highlights the need for new models that merge profit with purpose, the role of technology in social impact, and the collaboration between nonprofits and corporations. Gretchen emphasizes actionable steps for businesses to create sustainable social impact and the interconnectedness of global supply chains.takeawaysGretchen Villegas has over 25 years of experience in global development.Nexus Strategy aims to align business opportunities with social impact.The funding landscape is changing, requiring new models for support.Technology plays a crucial role in collecting and analyzing data for nonprofits.Collaboration between nonprofits and corporations is essential for success.Business for good focuses on profitability while creating social impact.Gen Z consumers prioritize ethically sourced products.Nonprofits must adopt business principles to survive and thrive.The interconnectedness of global supply chains affects all stakeholders.Actionable steps for businesses include integrating social impact into their processes.Sound Bites"We need new models to align global social impact.""The need hasn't changed.""Business for good is about purpose meets profitability.""Nonprofits need to partner with for-profits to survive.""If we can all win, we all win at the end of the day.""We need to show them how they all win.""What could you do that creates a social impact change?"Chapters00:00 Introduction to Nexus Strategy and Growth Partners02:52 Gretchen's Journey in Global Development04:49 Aligning Business with Social Impact09:34 The Future of Funding and Stakeholder Engagement12:49 Business for Good: Merging Profit with Purpose18:00 The Role of Technology in Social Impact24:46 Collaboration Between Nonprofits and Corporations30:05 Opportunities for Change and Actionable Steps -> Strategic Consulting Partnerships: Live Q&A Webinar Today!Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.Instant Networking Today: Streamline your pipeline with qualified referrals.Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.Register Now (Webinar Today) https://www.softwareoasis.com/gold-> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Course https://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
    続きを読む 一部表示
    32 分
  • Matthew Edgar: Elementive's Technical SEO Deep Dive

    Matthew Edgar: Elementive's Technical SEO Deep Dive
    2025/06/03
    In this episode of Consulting Spotlight, host Michael Bernzweig interviews Matthew Edgar, co-founder and technical SEO consultant at Elementive. They discuss the critical role of technical SEO in ensuring that websites are properly crawled and indexed by search engines. Matthew shares insights on the importance of foundational SEO practices, the need for collaboration between marketing and IT, and the challenges organizations face in the technical SEO landscape. The conversation also touches on the impact of AI on SEO strategies and the importance of internal and external links. Matthew provides examples of common technical issues and shares a success story of a client who improved their website's performance through technical SEO efforts.TakeawaysTechnical SEO is essential for website visibility.Foundational aspects of SEO must be prioritized.Client onboarding should be customized, not standardized.SEO is a long-term strategy, not a quick fix.Collaboration between marketing and IT is crucial for success.Common technical challenges include rendering and site structure issues.AI is changing the landscape of SEO and development.Crawl budget is a myth for most websites.Internal links are vital for discoverability and topic relevance.Traffic drops often indicate underlying technical problems.Sound Bites"If Google can't get to your site, nothing else matters.""SEO is a long-term game.""Technical SEO fits somewhere in between marketing and IT.""Rendering issues are a common challenge.""Crawl budget is more of a myth.""Internal links are way more important for discoverability.""AI is changing development and speeding up processes.""If you see major spikes in Google Search Console, investigate.""Traffic drops often indicate technical issues."Chapters00:00 Introduction to Technical SEO and Elementive02:55 The Importance of Technical SEO Foundations05:54 Client Onboarding and Custom Audits08:56 SEO as a Long-Term Strategy11:46 Collaboration Between Marketing and IT14:59 Common Technical SEO Challenges17:53 The Impact of AI on SEO21:10 The Role of Technical SEO in Implementation23:55 Emerging Trends in SEO26:57 Crawl Budget and Link Importance29:51 Client Success Stories and Future of SEO -> Strategic Consulting Partnerships: Live Q&A Webinar Today!Consulting Firms: End Cold Outreach Today. Learn to generate warm introductions now.Strategic Consulting Partnerships: Live Q&A. Learn to build referral networks.Instant Networking Today: Streamline your pipeline with qualified referrals.Target 25+ Consulting Categories: Learn to generate warm referrals from strategic partnerships with top AI, cybersecurity, marketing, firms and more.Register Now (Webinar Today) https://www.softwareoasis.com/gold-> Career Stalled?Earning $40K-$90K+ in tech is possible. Explore 10 in-demand career paths with 1M+ job openings.Fast-track tech career courses – no experience or degree required!Start Free Course https://softwareoasis.com/start-free-course-> Subscribe to our Fan Newsletter and Get ahead in your B2B tech career.Weekly data, trends, analysis, interviews, and insights to your inbox every Tuesday. Unsubscribe at any time.https://softwareoasis.com/newsletter-> Join our Patreonhttps://softwareoasis.com/patreonWhat can you expect from our Patreon?By becoming a patron, you're investing in your own success and unlocking a range of exclusive benefits, including:Exclusive Content: Bonus episodes, extended interviews, behind-the-scenes content, and early access to recordings.Direct Influence: Suggest topics, ask questions for guests, and participate in polls to shape the future of the podcasts.Personalized Advice: Patrons get access to group Q&A sessions with me, Michael Bernzweig.Community Access: Join a private channel to connect with other listeners.Software Oasis Free Course Access: Get access to one free course from Software Oasis's trending tech and career courses, valued at $249 to $399.Weekly Fan Newsletter: Packed with exclusive insights, updates, and curated resources.
    続きを読む 一部表示
    40 分

Consulting Spotlightに寄せられたリスナーの声

カスタマーレビュー：以下のタブを選択することで、他のサイトのレビューをご覧になれます。

Audible.co.jp

Amazon.co.jp
レビューはまだありません。