『Creator's MBA: Marketing Tips for Digital Product Entrepreneurs』のカバーアート

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

Creator's MBA: Marketing Tips for Digital Product Entrepreneurs

著者: Dr. Destini Copp
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Welcome to the Creator's MBA podcast, your go-to resource for mastering the art & science of digital product entrepreneurship. My name is Dr. Destini Copp, and I help business owners generate consistent revenue from their digital product business without the need to be glued to their desk, constantly live launching, or worrying about social media algorithms. To learn more, visit my website at https://destinicopp.com/.

© 2025 Creator's MBA: Marketing Tips for Digital Product Entrepreneurs
マーケティング マーケティング・セールス 経済学
エピソード
  • 218: The Rinse and Repeat Business Model That Made My Revenue Predictable
    2025/06/04

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    If you're constantly chasing the next strategy, launch, or platform—and still not seeing predictable results—this episode is for you.

    In this week's Creator’s MBA podcast, I’m pulling back the curtain on the rinse and repeat business model I use to create clarity, focus, and consistent revenue across both of my brands. This system drives everything: my content, my webinars, my membership offers, and even my rest time. If you’re craving a business that runs more like clockwork and less like chaos, tune in.

    What You’ll Learn:

    • How I use a rinse and repeat calendar to simplify my entire business
    • What my B2C and B2B revenue systems look like behind the scenes
    • The biggest marketing driver most creators overlook
    • Why I ditched evergreen funnels (and what’s actually converting)
    • How I use live webinars monthly to consistently enroll new members
    • What tools and tactics I’ve removed to focus on what works
    • How to build your own rinse and repeat model from scratch

    Whether you’re just starting or looking to scale more sustainably, this episode will give you a fresh perspective on how to streamline for success. Give it a listen—and start sketching out your own rinse and repeat model today.

    Mentioned in this episode:

    • Digital Product Growth Lab
    • Newsletter Profit Club
    • Craft & Create Club
    • Part-Time Passion Club
    • Podcast show notes: https://www.destinicopp.com/podcast/rinse-repeat-business-model


    Episode Highlights:

    • [00:02:00] Why having a rinse and repeat calendar gives you clarity and predictability
    • [00:03:00] How I use virtual summits and VIP funnels to generate revenue for Hobby School
    • [00:05:00] What’s working right now in my HobbyScool marketing strategy
    • [00:07:00] How I monetize my personal brand through memberships, tripwires, and coaching
    • [00:10:00] Why live webinars outperform every other conversion strategy I’ve tried
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    16 分
  • 217: Behind the Revenue: How I Actually Make Money in My Digital Product Business
    2025/05/28

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    If you’ve ever wondered how successful creators actually make money—and what revenue streams are really worth pursuing—this episode is for you.

    This week on Creator’s MBA, I’m taking you behind the scenes of both of my brands—HobbyScool and DestiniCopp.com—and walking you through the exact business models and revenue streams I use today, including:

    • What I do now to generate consistent, scalable revenue
    • What I no longer do (like done-for-you services and high-ticket coaching) and why I walked away from them
    • The pros and cons of each major business model so you can choose what’s right for you

    There are a lot of shiny business models out there—and it’s easy to feel like you have to do it all. But what really matters is choosing a model that fits your audience, your goals, and how you want to spend your time.

    🔍 What You’ll Learn:

    • The 7+ revenue streams I use to run two profitable digital product businesses
    • Why I moved away from high-touch offers like 1:1 Zoom coaching and DFY services
    • How I’m evergreening my virtual summits to increase revenue without starting from scratch
    • The pros and cons of low-ticket products, memberships, affiliate revenue, sponsorships, and more
    • The critical questions you should ask when choosing a business model that fits you

    If you’ve been feeling overwhelmed by all the possible ways to “make money online,” or wondering whether you’re on the right track—this episode will help you find clarity and confidence.

    Let’s build a business that actually works for you—without burnout, without overcomplicating, and without chasing trends.

    Mentioned in this episode:

    Digital Product Growth Lab

    Podcast Shownotes: https://www.destinicopp.com/podcast/digital-product-business-model

    Episode Highlights:

    • [00:01:00] The importance of choosing a business model that fits your lifestyle, audience, and long-term goals
    • [00:02:00] A quick tour of common digital product business models—from low-ticket to high-ticket and everything in between
    • [00:04:30] HobbyScool breakdown: How I make money with live summits, evergreen funnels, low-cost products, and memberships
    • [00:07:30] Why I’m starting to evergreen my summits—and how this adds long-term value to every event
    • [00:08:30] DestiniCopp.com breakdown: Funnels, front-end products, HelloContent store, and two memberships
    • [00:10:30] What I no longer offer: Why I phased out done-for-you, done-with-you, and high-ticket 1:1 coaching
    • [00:12:00] The real pros and cons of each model: low-ticket, memberships, courses, affiliate revenue, sponsorships, and more
    • [00:17:00] Three questions to help you choose the right model for your business
    • [00:19:00] Action step: How to evaluate your current (or future) offers and realign your business model for growth
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    21 分
  • 216: Grow Your List 10X Faster By Leveraging Existing Audiences
    2025/05/21

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    If you've been struggling to build your email list, this week's episode is a game-changer. I'm breaking down why creating more content isn't actually the fastest path to growing your audience (yes, you read that right!).

    Instead, I'm sharing my proven framework for ethically "borrowing" established audiences to rapidly grow your list with qualified subscribers who are genuinely interested in what you offer. You'll learn four specific methods that have helped my clients go from zero to thriving email lists in just months—without spending money on ads or burning themselves out creating endless content.

    What You'll Learn:

    • Why leveraging other people's audiences is more effective than creating endless content
    • How to arrange newsletter swaps (even if your current list is tiny)
    • The smart way to participate in content bundles for maximum subscriber growth
    • When podcast guesting is worth your time (and when it isn't)
    • How to secure virtual summit speaking opportunities that deliver high-quality leads
    • A practical 5-month action plan to implement everything step-by-step

    Whether you have 5 subscribers or 500, these strategies work at any stage. I walk you through exactly how to implement each method to accelerate your growth, and I've included tools and resources to make the process even easier.

    Stop struggling to build your audience in isolation and start leveraging the power of collaboration to grow your business faster.

    Mentioned in this episode:

    Newsletter Profit Club Collaboration App


    Episode Highlights:

    • [00:01:00] Why leveraging other people's audiences is more effective than creating more content
    • [00:03:00] Method #1: How to arrange newsletter swaps (even with a tiny list)
    • [00:05:00] Method #2: Participating in content bundles to gain new subscribers
    • [00:06:00] Method #3: Using podcast guesting to build visibility and credibility
    • [00:07:00] Method #4: Speaking at virtual summits for high-quality leads
    続きを読む 一部表示
    16 分

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