In this podcast, Danny Leibrandt interviews Danny Barrera, a successful digital marketing agency owner specializing in local businesses. Danny Barrera shares his journey from working in IT at Fox News to building a thriving agency, Contractor Click, which has helped over 550 clients generate more than $250 million in revenue. Barrera describes his early struggles, including launching an e-commerce business, experiencing financial losses, and ultimately moving to Florida, where he hit rock bottom and found faith in God. This period of hardship, which included sleeping in his car, helped shape his resilience and desire to succeed in digital marketing. He credits mentorship and immersing himself in digital marketing for his eventual success. Leibrandt and Barrera discuss the importance of niching down in digital marketing, with Barrera focusing on the concrete and contractor industries. He emphasizes serving clients with integrity, building systems and processes, and maintaining clear communication to ensure long-term client retention. Barrera highlights the role of YouTube as a significant lead-generation tool, along with email newsletters and social media. Both discuss the value of honesty in business, setting realistic expectations, and being a trusted advisor for clients. Barrera closes by sharing a personal lesson: stop lying to yourself about what you want and what you're willing to do to achieve it. He also emphasizes the importance of faith and finding God to live in freedom. Danny Barrera, Founder of Contractor Click and Irreplaceable Father: LinkedIn: https://www.linkedin.com/in/dannybarrera/ Instagram: https://www.instagram.com/itsdannybarrera/ Contractor Click: https://contractor.click/ Irreplaceable Father: https://irreplaceablefather.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction and Background 06:19 Hitting Rock Bottom and Finding Purpose 17:40 Serving Clients The Right Way 24:30 Setting Realistic Expectations for Success 31:02 The Best Strategy For Client Fulfillment 46:24 The Importance of a Strong Sales Process 56:25 How To Retain Clients 59:16 Lessons Learned in Entrepreneurship #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery