In this value-packed episode, Danny Leibrandt, founder of Pest Control SEO, chats with Chris Panteli, the co-founder of Linkify, a leading digital PR and link-building agency specializing in high-quality, high-domain-rating backlinks. Together, they explore the transformative power of PR for local service businesses and its critical role in building authority, driving SEO results, and growing brand visibility. Chris shares his fascinating journey, from running a family-owned fish and chip shop to discovering the potential of digital PR and building one of the top link-building agencies in the industry. He provides actionable insights on how local service business owners, like pest control experts, roofers, and plumbers, can leverage their real-world expertise to secure editorially-earned links, grow their reputation, and stand out in competitive markets. Key highlights include: Chris’s personal story and the evolution of Linkify over the last four years. Why local service businesses are the perfect fit for digital PR and how to position your expertise for maximum impact. The decline of HARO (Help a Reporter Out), what caused it, and alternatives like SOS (Source of Sources) to connect with journalists. How to build a curated list of journalists and publications to pitch your stories. The importance of earned media versus paid links and why quality links always beat quantity. The future of PR and the increasing role of social media, video content, and storytelling in driving visibility. Chris and Danny also dive into practical strategies for integrating PR into your marketing efforts, such as creating compelling stories, understanding the news cycle, and using PR to protect against algorithm updates. They discuss how to blend PR with on-page SEO to build a robust and balanced online presence that ranks well and converts. Whether you're a pest control business owner, a digital marketing professional, or just someone interested in learning more about the synergy between PR and SEO, this episode is packed with expert tips, real-world examples, and actionable advice. 📌 Timestamps: 00:00 Introduction to Chris Pantelli 06:05 The Evolution of Linkify and Its Services 12:24 The Importance of Local Service Businesses in PR 16:42 Understanding HARO and Its Transition 26:39 Building a Personal Brand for Local Businesses 37:58 The Importance of Brand Awareness 41:01 Getting Started with PR for Local Businesses 44:11 Building Relationships with Local Journalists 49:02 Understanding Quality Metrics in PR 57:12 The Future of PR and Social Media 📌 Key Takeaways: - Local service businesses can capitalize on their expertise to secure media coverage. - PR links are invaluable for boosting authority, trust, and search rankings. - Content creation, personal branding, and social media are essential for staying competitive. - Earned media is far more impactful than paid links and drives real results. Chris Pantelli, Co-Founder of Linkify: LinkedIn: https://www.linkedin.com/in/chris-panteli/ Twitter: https://twitter.com/Linkifi_ Website: https://linkifi.io/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp #LinkBuilding #DigitalPR #LocalSEO #PestControlMarketing #SEOExperts #EarnedMedia #BrandAwareness

In this episode, host Danny Leibrandt interviews Ronald Osborne, an industry leader in local SEO and founder of the popular YouTube channel Osborne Digital Marketing with over 90,000 subscribers. Ronald shares insights from his journey, starting with a successful telecom company he grew to 30 employees by age 27. His journey took him from the military to entrepreneurship, where he credits hard work, a focus on relationship building, and resilience in a challenging business environment for his success. Eventually, he transitioned from telecom to digital marketing and consulting, founding Osborne Digital Marketing, Rank Lightning, and CTR Driver. Ronald’s approach to SEO and consulting is rooted in understanding clients’ specific needs. He begins by clarifying their goals, and asking them to define their motivations behind seeking leads. By aligning SEO efforts with real business objectives, Ronald tailors his solutions to each client, whether they need full-service management or just targeted guidance. He also talks about Rank Lightning, an affordable tool for local SEO that helps businesses identify relevant keywords, backlinks, and domain strength—ideal for business owners looking for accessible, cost-effective insights. Reflecting on the future of SEO, Ronald believes that the traditional methods will continue to evolve alongside AI and digital PR. With the rise of automated content creation, he sees a greater emphasis on high-quality, authoritative links and digital PR, especially for those who want to stay competitive in search rankings. SEO will likely become more streamlined, with authoritative, well-linked pages replacing excessive content and traditional link-building. Throughout the discussion, Ronald identifies some of the most common SEO challenges for local businesses, such as a lack of direction and inadequate understanding of what SEO can achieve. He encourages businesses to build a strategy that goes beyond generating keywords and traffic and that resonates with their goals. Offering an accessible yet powerful approach, he suggests businesses concentrate on digital PR and high-authority backlinks, particularly since Google increasingly values trust and quality. Ronald Osborne, Founder of Osborne Digital Marketing: LinkedIn: https://www.linkedin.com/in/ronaldosborne-osbornedigitalmarketing/ YouTube: https://www.youtube.com/@osbornedigitalmarketing Osborne Digital Marketing: https://osbornedm.com/ Rank Lightning: https://ranklightning.com/ CTR Driver: https://ctrdriver.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Ronald Osborne 10:38 Consulting: Helping Others Navigate Business 22:40 Introducing Rank Lightning: A New SEO Tool 33:06 The Gray Area of SEO Practices 40:09 Effective Content Strategies for Local Businesses 50:05 The Importance of Quality Backlinks 56:59 The Future of SEO and Digital Marketing #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast, Danny Leibrandt hosts SEO expert Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his understanding of SEO's intricacies, especially around backlinks and content strategies. Brian discusses his philosophy on SEO, emphasizing the importance of technical SEO, Core Web Vitals, and custom-coded websites for optimized speed and user experience. He contrasts his agency’s approach to many SEO firms that rely on template-based website builders, explaining that custom coding offers better control over site performance metrics that Google favors. Leibrandt and Dordevic dive deep into SEO tactics, including the value of high-quality backlinks, internal linking, topical authority, and keyword optimization. Brian asserts that SEO is an ongoing competition, where rankings are influenced by technical SEO and consistent, relevant content. He explains his agency’s process for maintaining SEO results, highlighting that factors like backlinks and regular content updates signal to Google that a website remains authoritative and relevant. They also discuss leveraging SEO and Google Ads to identify profitable keywords and optimizing for those terms. Brian shares insights into local SEO, specifically targeting high-competition niches like legal services. With Alpha Efficiency, he has achieved significant results for clients, such as increasing a law firm’s revenue by 70%, demonstrating the power of focused SEO efforts in niche industries. Throughout the episode, Danny and Brian underline the evolving nature of SEO, advocating for strategies that adapt to Google’s algorithm changes while focusing on client ROI. They conclude with Brian’s advice for other agency owners on leveraging niche expertise and his own growth plans, cementing the importance of personal branding in the digital marketing industry. Brian Dordevic, Founder of Alpha Efficiency: Twitter: https://twitter.com/briandecoded LinkedIn: https://www.linkedin.com/in/briandecoded/ YouTube: https://www.youtube.com/@briandecoded/ Newsletter: https://briandecoded.com/ Alpha Efficiency: https://alphaefficiency.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Brian Dordevic 08:56 The Importance of Custom Coding in SEO 15:07 The Role of Links and Content in SEO 24:13 SEO Tools and Strategies for Success 47:23 Maintaining SEO Rankings 56:56 Technical SEO Essentials 01:00:20 The Impact of Backlinks 01:10:09 Optimizing Google Business Profile 01:17:25 Agency Operations and Team Management 01:28:50 Niche Focus on Attorneys #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery