In this podcast, Danny Leibrandt hosts SEO expert Brian Dordevic (aka Brian Decoded), covering his journey from humble beginnings to leading a successful SEO agency, Alpha Efficiency. Brian, now a prominent figure in SEO, discusses his start as a virtual assistant making $4/hour, later transitioning to digital marketing and eventually launching his own agency. His SEO journey highlights his resilience and ingenuity, with early experiences like Google’s Penguin Update (2011) shaping his understanding of SEO's intricacies, especially around backlinks and content strategies. Brian discusses his philosophy on SEO, emphasizing the importance of technical SEO, Core Web Vitals, and custom-coded websites for optimized speed and user experience. He contrasts his agency’s approach to many SEO firms that rely on template-based website builders, explaining that custom coding offers better control over site performance metrics that Google favors. Leibrandt and Dordevic dive deep into SEO tactics, including the value of high-quality backlinks, internal linking, topical authority, and keyword optimization. Brian asserts that SEO is an ongoing competition, where rankings are influenced by technical SEO and consistent, relevant content. He explains his agency’s process for maintaining SEO results, highlighting that factors like backlinks and regular content updates signal to Google that a website remains authoritative and relevant. They also discuss leveraging SEO and Google Ads to identify profitable keywords and optimizing for those terms. Brian shares insights into local SEO, specifically targeting high-competition niches like legal services. With Alpha Efficiency, he has achieved significant results for clients, such as increasing a law firm’s revenue by 70%, demonstrating the power of focused SEO efforts in niche industries. Throughout the episode, Danny and Brian underline the evolving nature of SEO, advocating for strategies that adapt to Google’s algorithm changes while focusing on client ROI. They conclude with Brian’s advice for other agency owners on leveraging niche expertise and his own growth plans, cementing the importance of personal branding in the digital marketing industry. Brian Dordevic, Founder of Alpha Efficiency: Twitter: https://twitter.com/briandecoded LinkedIn: https://www.linkedin.com/in/briandecoded/ YouTube: https://www.youtube.com/@briandecoded/ Newsletter: https://briandecoded.com/ Alpha Efficiency: https://alphaefficiency.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Brian Dordevic 08:56 The Importance of Custom Coding in SEO 15:07 The Role of Links and Content in SEO 24:13 SEO Tools and Strategies for Success 47:23 Maintaining SEO Rankings 56:56 Technical SEO Essentials 01:00:20 The Impact of Backlinks 01:10:09 Optimizing Google Business Profile 01:17:25 Agency Operations and Team Management 01:28:50 Niche Focus on Attorneys #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this podcast episode, Danny Leibrandt interviews Mark Hummel, CEO of Pest Empire Builder and Inspection Empire Builder, two mastermind coaching programs for pest control companies and inspectors. Mark explains his journey in creating these communities, emphasizing his expertise in scaling businesses by developing systems and effective leadership. He highlights the importance of community building, noting that successful growth is often achieved through trust, specific focus, and surrounding oneself with like-minded individuals. Mark discusses how his mastermind groups have grown, outlining the structure and value they provide, such as group coaching calls and the implementation of frameworks. He shares insights on scaling a business, emphasizing the need for clear business divisions (service, operations, growth) and the transition from a technician mindset to a business owner mindset. Mark believes that leaders should delegate and empower their teams, creating systems that allow the company to grow sustainably. The conversation delves into common challenges faced by business owners, particularly in pest control, and the systems needed for steady growth. Mark also shares his approach to leadership, noting the importance of self-awareness and curiosity. He emphasizes that high performance comes from focus and prioritization, rather than constantly adding more responsibilities. Overall, the episode provides a deep dive into business growth strategies, leadership principles, and the importance of community and mentorship. Mark encourages entrepreneurs to adopt proven models before introducing their own creativity, and to seek guidance from those who have achieved their goals. Mark Hummel, CEO of Pest Empire Builder: LinkedIn: https://www.linkedin.com/in/mark-hummel-mba-83232672/ Facebook: https://www.facebook.com/mark.hummel.501 Instagram: https://www.instagram.com/markohumm_/ Website: https://www.pestempirebuilder.com/ Email: mark@pestempirebuilder.com Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to Mark Hummel 13:22 Essential Systems for Scaling 26:56 Traits of Effective Leaders 31:44 Understanding Business Needs 39:38 The Power of Mentorship and Models 46:23 The Value of Continuous Learning 50:51 Lessons Learned in High Performance 54:19 The Value of Education vs. Experience #localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery

In this episode, Danny Leibrandt interviews SEO expert Nathan Gotch to discuss Nathan's journey in the SEO world, from humble beginnings to becoming a recognized authority in local SEO. Nathan, founder of Gotch SEO Academy and co-founder of Rankability, shares how he transitioned from pursuing a law career to making money online through SEO. He recounts early attempts like paid surveys and starting blogs, which eventually led him to discover SEO strategies that transformed his career. The conversation highlights Nathan's breakthrough moment when he earned his first affiliate commission, which solidified his commitment to mastering SEO. He explains his early years of launching niche websites and experimenting with SEO tactics before transitioning to offering SEO services to businesses. Craigslist and Quora helped him land his first clients, and he recounts how ranking for local SEO keywords like “St. Louis SEO company” helped him scale his agency to over $18,000 per month. Nathan emphasizes the importance of focusing on a niche for long-term success and shares how niching down has helped him and others grow faster. They also discuss how the SEO landscape has evolved, particularly with the rise of AI tools and local SEO opportunities. Nathan's approach to building SEO strategies is based on creating valuable, differentiated content and backing it with strong backlinks. He also talks about his challenges with public speaking and being on video, which he overcame to build Gotch SEO Academy and Rankability. The podcast covers practical insights for SEO agencies, including the significance of keyword placement, creating linkable assets, and focusing on local relevance for backlinks. Nathan shares details about his strategy with Rankability and how he prefers to drive content performance through strategic upgrades and constant iteration. He also reflects on his experience growing his YouTube channel to over 100,000 subscribers, emphasizing the need for consistency and understanding audience preferences. In closing, Nathan encourages agencies and businesses to focus on their niche and build omnipresent digital marketing strategies to succeed in a competitive SEO landscape. Nathan Gotch, Co-Founder of Rankability and Founder of Gotch SEO Academy: YouTube: https://www.youtube.com/@nathangotchLinkedIn: https://www.linkedin.com/in/nathangotch/Twitter: https://twitter.com/nathangotch Gotch SEO Academy: https://www.gotchseo.com/Rankability: https://www.rankability.com/ Danny Leibrandt, Founder of Pest Control SEO: Facebook: https://facebook.com/DannyLeibrandt LinkedIn: https://linkedin.com/in/dannyleibrandt/ Twitter: https://twitter.com/DannyLeibrandt Website: https://dannyleibrandt.com Pest Control SEO: https://pestcontrolseo.com/ Pest Control SEO Podcast Platforms: YouTube: https://www.youtube.com/@PestControlSEO/podcasts Spotify: https://open.spotify.com/show/1TCL0LhZbsJS6mzanqnnT1?si=7d918c77a6234ce2 Apple Podcasts: https://podcasts.apple.com/us/podcast/pest-control-seo-podcast/id1741176782 Amazon Music: https://music.amazon.com/podcasts/e0bb5254-5d6c-4940-8211-085157cc1239/pest-control-seo-podcast Audible: https://www.audible.com/podcast/Pest-Control-SEO-Podcast/B0D1FCN28S?action_code=ASSGB149080119000H&share_location=pdp Podcast Chapters: 00:00 Introduction to SEO and Nathan Gotch 13:59 The Evolution of Gotch SEO Academy 24:37 Understanding Gotch SEO Academy 31:48 The Art of Quality Content Creation 46:51 Quick Wins for Local SEO 49:47 Understanding Backlinks and Competition in SEO 56:03 Building from Zero: Strategies for New Businesses 01:02:27 The Future of SEO and the Role of AI#localmarketing #localbusiness #localseo #seo #marketing #pestcontrol #pestcontrolseo #pestcontrolmarketing Are you a pest control company owner looking to grow? Book a discovery call with us to see if you’re a good fit! Link here: https://calendly.com/dannyleibrandt/discovery