Kayla Kody, Vice President of Richmond Ford Auto Group is always thinking about the client experience. She challenges dealership processes to find more modern and efficient ways to save money, improve CSI and maintain happy team members! Hence, the focus on starting the sale using a digital retail tool AND implementing a 4-day work week!

Imagine the talent they attract with all of this goodness surrounding improvements on peoples lives!

Her recent showroom sales process update is proving increased grosses and F & I product sales! She opens up about how it all works!

Get inspired!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

The data is telling us to change our thinking about follow up!

Sharing some new mentality on your content drip!

Take a hard turn from obvious sales messaging to branding your value! Show off your team, dealership and you so when the car buyers are ready they think of you!

Value based messaging! Yessss!

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 |edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Autosled.com is the next-generation automotive transportation logistics platform and marketplace.

Bruce Miller shares his incredible life journey from salesperson to dealer. Find out why his motto is, "All Gas and No Brakes!"

He will inspire you to live your life right NOW! He explains why this is a core foundation for his everyday decisions and why. There is much to learn from this man who has been through incredible adversity throughout his life and managed to change his life course for the better.

"The ups and downs are stepping stones to becoming a better person and partner with growth mentality", he says. Meanwhile, he sold over 700 used cars in his first year of business! 🏆

"Never stop learning" he says and you will understand why this is so relevant to all of us in a world that evolves at lightning speed!

He proves that adversities can propel you forward.

Bruce Miller, bruce@millermotorswestbank.com | cell 504-615-9297

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsors!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

STELLAautomotive.com is an artificial intelligence digital voice assistant that answers your car dealership's inbound service calls.

Learn ways to build a winning team! These are actual strategies I use with dealership managers. 🤩 Nurturing team member growth is a high priority for my best clients. Even when they are incredibly busy destroying goals set and in the midst of huge selling months, they still follow the strategies I share in this episode!

✅ Improved Sales performance, Consistency, Adapting to Change, Increased Motivation & Better Client Relationships is the END GAME! I lay it all out for you!

Please contact me with any feedback, additions and comments.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Don’t let this question kill your sales opp’s!

I hit up both angles when you don’t have it and when you do! Buyers today are making the calls to dealers and asking the questions like, “What’s your market adjustment? How much is it? What do I get for that?”

Know what you are going to say in your reply. Be friendly and empathic in your words and tone. We are all dealing with inflation and it sucks. No one is happy about it. And we have to explain a bit more so we get buyers on board!

Have a snapback - practice it so your answer is quick and snappy with clarity and without hesitation. 😉

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

Well, the knife fight is back again in sales! Buyers are shopping to find the best deal and the car they found online which of course may be in transit, deposit on it or unavailable. Half the time the car they are inquiring about is in fact ready to be sold! Either way, teams must be prepared to serve of what we CAN do and not what we can’t do.

When you use the word “discount” to get people on board you are actually devaluing your credit, your abilities, your skills, your self worth and confidence…you are devaluing YOU, the main part of the decision making process. So, listen in as I share ways to handle future buyers who are pushing back.

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

He was incredibly generous with his time allowing me “as much time as you need Jen.” For nearly a full hour you will see Mike Maroone on a personal level while he opens up about family, business, his time at AutoNation and what he sees as the future in automotive.

There’s something in this episode for every dealership team member!

Mike Maroone served as the President and COO & Director of AutoNation from 1997 to 2015. While he served, he oversaw the operations of the largest automotive retailer in the United States, which operates over 300 locations across the country. After retiring from AutoNation, Mike continued to be involved in the automotive industry and recently bought dealerships in the state of Colorado while serving on the board of directors for several companies.

Dealer Talk with Jen Suzuki Podcast | Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.

😁Your body language is a major part of the equation for a buyer to say yes! You can have the right mindset, tonality, words, statements, questions and even rhythm matching the buyers AND if you don’t have the body language that matches up, you put yourself at risk of wasting time, not getting the go ahead and missing out on a car deal.

Listen in and my tips for displaying effective body language when selling a product! 👊

Remember, effective body language is just one aspect of successful product sales. It's also important to have a deep understanding of your product and your potential customers' needs and concerns, as well as the ability to communicate effectively and listen actively. Combine these two angles and your selling more now! 🥇

Dealer Talk with Jen Suzuki Podcast |Jennifer@edealersolution.com | 800-625-1590 | edealersolutions.com

Check out our sponsor!

LotLinx.com is a VIN Management Platform that enables precision automotive retailing via /AI/ technologies that improves dealership profitability.