From consumer interactions to marketing ploys, the digital landscape is undergoing a metamorphosis. How does one navigate such a changing tide, especially when AI plays a pivotal role? What can businesses expect to encounter as this technology evolves? Could AI really change the face of modern advertising and purchasing?

Join Bobbie Bailey in this episode of Matters of Creative as she welcomes Debra Aho Williamson, Chief Analyst at Sonata Insights, who delves into the intricacies of digital disruptions and the rise of AI. Debra highlights the value of curiosity-driven analysis, a deep understanding of consumer behavior as a gateway to harnessing emerging trends, and the potential for new marketing strategies in the ever-evolving technology landscape.

Debra Aho Williamson, a seasoned analyst and trailblazer in digital marketing, shares her journey from a business journalist to becoming an industry leader in digital trends analysis. With her strategic mindset, she emphasizes the evolving patterns of consumer behavior influenced by AI and the impending changes it spells for marketers. She provides insights into the future of the marketing landscape, revealing the human and ethical considerations pivotal in adopting AI technologies. Debra's pragmatic approach toward future trends gives listeners a grounded perspective on how to harness AI intelligently in creative marketing.

Tune in for inspiration on transforming your market strategy through the power of AI.

Debra Aho Williamson is the Chief Analyst at Sonata Insights, an advisory service that provides custom research and education services to social media marketers, marketing agencies, digital publishers, AI startups, and the VC community. She provides cutting-edge, hype-free research to help businesses navigate the convergence of social media and AI. A dynamic analyst and market influencer recognized for her visionary contributions to the digital marketing landscape, Debra previously led social marketing at eMarketer for 17 years.

Recognized as one of the first analysts worldwide to pinpoint the social media trend, Debra has authored over 120 research reports, fostering the advertising industry's understanding and integration of platforms like Facebook and Instagram. Her insights have been featured in thousands of news articles and over 40 TV appearances, including NBC, BBC, Bloomberg, and CNBC.

https://www.linkedin.com/in/debrawilliamson

https://www.sonatainsights.com/