What if you could increase your law firm's revenue by 72% without spending a penny more on digital marketing? On this episode of Life Beyond the Briefs, Brian Glass unveils the transformative strategies that helped his firm achieve just that. From signing more auto accident cases to attracting the right leads, Brian shares actionable methods that ensure no lead is left behind. He also delves into a powerful three-part direct mail sequence that’s been a game changer for boosting referrals and recounts his personal journey of working alongside his father to create a more sustainable and profitable practice.

Ever wondered why some advertising campaigns fail despite bringing in leads? Brian reflects on his firm's 2019 TV ad campaign and a Spanish pay-per-click initiative, revealing the critical lessons learned about the importance of an effective intake process. He highlights that many small law firms mistakenly focus on acquiring more leads when the real issue lies in optimizing their intake processes. Learn how defining desired case criteria and aligning intake teams can significantly improve lead conversion rates and, ultimately, client satisfaction.

Ready to enhance your firm’s referral growth? This episode is packed with strategies for maintaining an engaging newsletter, creating a compelling social media presence, and targeting specific referral sources like chiropractors and financial advisors. Discover the benefits of hiring dedicated intake specialists and utilizing advanced lead management software. Plus, get a sneak peek into an upcoming bootcamp designed to help small law firms double their revenue within 18 months with expert insights on branding, retargeting, lead management, and more. Tune in to transform your practice and unlock unprecedented growth!

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Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

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