00:00 Introduction

04:40 The Background of a CEO in E-commerce

07:16 The Importance of Marketing Knowledge for CEOs

09:08 The Role of Content and Understanding the Attention Economy

12:01 The Importance of Survival and Longevity in Business

19:49 The Significance of Incrementality in Marketing

21:05 The Day-to-Day Responsibilities of a CEO

27:36 CEO's Involvement in Marketing and Budgeting

32:24 Collaboration between CEO and Marketing Team

33:06 Using Data Analytics for Marketing Optimization

35:05 The Role of Finance in Driving Growth and Profitability

37:25 The Future of Advertising: The Creator Economy

49:12Partnering with Creators and Leveraging Earned Media

56:16 Taking Big Swings: Investing in High-Profile Partnerships

Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA

Mochary Method Curriculum: https://docs.google.com/document/d/18FiJbYn53fTtPmphfdCKT2TMWH-8Y2L-MLqDk-MFV4s/edit

Powered by:

Motion.

⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠

Prescient AI.⁠⁠⁠

https://www.prescientai.com/operators

Richpanel.⁠⁠⁠

https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc

Haus.

http://Haus.io/operators

Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9

Sign up to the 9 Operators newsletter here: https://9operators.com/